HSBC – my bank – has sorted out its problems and got Apple Pay up and working this morning. Over a morning coffee, I added my debit card to the Apple Watch app on my phone (an iPhone 5S, which isn’t capable of supporting Apple Pay itself), and set off to buy two pints of milk and a bottle of brandy with it.
Yes, there was a good reason for the brandy. No, it’s not the obvious one. No, I haven’t sunk to morning drinking since my second child was born, thank you very much.
My best bet was the local Co-op which is one of the chains supporting Apple Pay. I double-clicked the button on my watch, and held it up to the contactless terminal. A second later “transaction approved” popped up on screen. Job done.
That was easy. Compellingly easy, in fact. No getting a wallet or phone out of my pocket. Just two clicks and pay. Nice and simple.
“Did you… did you just pay with your watch?” asked the cashier.
“Uh… so, can you do that with any ordinary watch?”
I managed to take a little time in a frantically busy day to escape my desk for the pleasure of playing with my new little business investment (well, it has been a couple of years…), and liking very much what I’m finding.
We’ve already signed 25 leading publishers representing more than 75 of the world’s most influential news, sports, business, and magazine titles, including CNN, the New York Times, the Financial Times, ESPN, Bloomberg Business, Conde Nast, Hearst, Reuters, Time Inc., and the Daily Telegraph.
It’ll be interesting to learn what “signed” means in this context, as anyone with a site and an RSS feed can apply for membership. I’m “in” Apple News, for example.
“Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes Lau. “It’s almost like the big fashion bloggers have become ‘establishment’ and people on Instagram or Vine stars are doing their own thing.”
A fascinating picture of an industry in a process of continuos re-invention.
Lovely quote here from Wolfgang Blau, The Guardian‘s director of digital strategy:
5. Why (the hell) do so many young journalists still want to write
the title story of a print (!) magazine?
Why (the hell) would you even care? Let them. If they have contempt for digital journalism, view it as your competitive advantage and enjoy it while it lasts. And print is a beautiful, delightful medium. It won’t go away. May it always exist, just not stand in the way of progress.
“There is no media that will allow a Charlie Brown or a Snoopy to become a universal and shared joy each morning at the same moment across the country,” Breathed continues. “Maybe the rather marked response to my character’s return is a reflection of that loss. A last gasp of a passing era.”
It’s an interesting observation – merely weeks after Apple has tried to resurrect that shared media moment with the arrival of Beats 1.
I’m astonished by how many people are sharing this report as good news:
At an aggregated level, combining revenues from the newspaper, book, and magazine industries across more than 50 markets worldwide, we forecast that just 24% of revenue will come from digital in 2020, up from 14% in 2015.
This is being spun as the “resilience of print“. Look much more like the complete failure of the industry to build sustainable digital business models to me…
It’s also a slightly odd argument to be making, given that so many of the new competitors for this market are online-only, with no print component. To what degree are they included in this – if at all?
(And whenever I read about these sorts of predictions, I remember Dominic Jacquesson’s prediction for Briefing Media that Windows Phone would be the number two player in the mobile market behind Android and ahead of iOS by 2013. That turned out well…)