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A trade journal of a still-emerging field, written by Adam Tinworth.

Summer is ending. Temperatures are dropping. And, as is traditional, the arrival of Autumn is heralded by the announcement of a new Apple event. It’s almost certain to be iPhone-centric, but just to tease us a little, it reads:

Hey Siri, give us a hint.

For those not familiar with the usage, “Hey Siri” is how you trigger Apple’s intelligent assistant when your phone is plugged in – for example, when driving the car or cooking in the kitchen. So all that implies that there’s something coming where voice-control is important. New Apple TV?

Maybe Siri knows:

Siri hint

Does she have more to say?

Siri hint 2

Well, no I wasn’t. That was my brother. So I’ll wait, patiently, until the 9th.

And then I order my phone upgrade…

From one of Kath Viner’s first memos as editor-in-chief of The Guardian, as leaked to Guido:

One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story.

Internal linking: easy and free traffic.

It’s very simple (highlight the word; Apple K; paste in link) and yet is one of the most important elements of digital practice and good journalism. It gives readers context and background, and it drives traffic.

Preach it.

Today in “things that depress me”:

One of the biggest points being made on Twitter is that bloggers don’t get stuff for free, but are working for their reviews. I wholeheartedly agree. There is nothing wrong with a blogger being compensated for their work through an experience, goods or money. That doesn’t make them a blagger as some would suggest.

This is Ryan Wenstrup-Moore, a social media manager at Equator, writing about “blogger outreach” and #bloggerblackmail.

Trading goods for coverage is something journalism has tried to avoid for years (but which has happened), but seeing it so normalised in blogging is rather dispiriting.

This is from the blogger in question, defending her actions:

In return for the time it takes to attend a blogger event at the restaurant and the subsequent blog write up, I usually receive a complimentary meal (which is usually pre-defined as a number of courses and drinks, say 3 courses with a bottle of wine), or a set of complimentary items from a brand.

The Shameless Reviewer

You might want to note that she reached out for a freebie to review, not the other way around:

I contacted a bakery in High Street Kensington a few months ago, to see if I might be able to engage with them as a blogger, come in and try the product, and write something about it on my blog.

You might want to note that standard journalistic practice for restaurant reviews is that the reviewer pays their way – and books under a pseudonym – to prevent bias and special treatment from the restaurant.

And this is the shop owner’s account of what happened:

She did come with a friend and introduced herself to our shop team who were just about to grab her little stash and offer her some drinks when she asks for 3 large boxes of Muffles, Marshmallows and Macarons, plus two drinks. That’s almost £100 worth of stuff!

It’s interesting that neither side see the readers and the information they receive as a key element in this transaction – and that’s what it is. Content for cookies.

Chasing the freebie

I suppose that this is an inevitable result of lifestyle bloggers getting so popular that brands want to court them with the same sorts of PR that journalists have often received. And then second and third tier bloggers follow up with more than an eye on the freebies they think they can earn. I note the blogger in question writes about:

London restaurants, bars, hotels, holiday destinations and luxury products.

Gosh. I wonder why she chose those?

A good version of the well-told tale of how Kodak invented digital photography – and then stifled it until it was too late for the company:

“Every digital camera that was sold took away from a film camera and we knew how much money we made on film,” Mr. Sasson said. “That was the argument. Of course, the problem is pretty soon you won’t be able to sell film — and that was my position.”

You can’t help but respect the patience of Steven Sasson, who invented the digital camera, but who sat tight while Kodak failed to take advantage of it.

Vertical video

Maybe I am finally getting old, but this change depresses me:

According to several app makers and media companies, many of the world’s video consumers don’t seem to think vertical videos are wrong — in fact, a lot of us prefer them. There is a simple explanation for the dawning preference. According to the venture capitalist Mary Meeker, we now collectively spend about 30 percent of our screen time with devices that are best held vertically, like smartphones and tablets. That time spent is growing quickly, and on tall screens, vertical videos simply look and work better than those shot “correctly.”

Yes, vertical video maybe actually be in the ascendency.

One last time, let’s enjoy this before it becomes irrelevant:

One thing that worried… no, “worried” is the wrong word. One thing I was curious about was how the Apple Watch would survive a full day, followed by a long haul flight. And by “long haul” I mean 13 hours in the air. Unlike my phone, I’m not likely to be topping the watch’s battery up through the day, so I suspected it might be DOA in Singapore.

Apple watch after 13 hour flight

And, as you can see above, it wasn’t. Clearly, once the wireless was off, the battery usage dropped dramatically, and so I finished the flight with about the same battery left as I have after the end of a normal working day.

It made it through to bedtime in Singapore that evening. That’s just seven hours less than a full two days. Pretty good for a wearable.