Info

A trade journal of a still-emerging field, written by Adam Tinworth.

Pando, occasional unapologetic copyright thieves, have decided to erect a paywall:

From today, the newest articles on Pando will be available to members first. Membership costs just $10 a month (or $100 a year, if you pay upfront) and members also get unlimited access to our entire video archive and to our real world events, in person and via livestream.

I guess we’ll find out how many people are willing to pay for undifferentiated opinion in a heavily over-provided news space (startup-centric tech), huh? Having spent over a decade working with paywalled business, both successful and unsuccessful, it’s pretty clear that people will pay for news they can use – and not undifferentiated news and opinion. My experience of reading Pando is that they have the latter not the former – but maybe there’s a content strategy shift at play, too.

They clearly think there will be enough people signing on to inflate their tech costs:

To coincide with our new membership model, we’ve spent months redesigning Pando from the ground up, including moving away from WordPress VIP to our own in-house CMS.

Building your own CMS can work – if you have the funding and focus of, say, Buzzfeed:

Pando has raised less than four million dollars in funding, ever — around 1/25th of the amount raised by Buzzfeed.

Oh, well. Never mind.

Here’s an actual product moving overseas thanks to the UK government’s moves on digital privacy (as opposed to a notional one):

The UK’s newly elected Conservative government recently pledged to scrap the Human Rights Act – which includes trivial rights such as “respect for your private and family life” and “freedom of expression”. The Netherlands, by contrast, has some of the strongest privacy laws in the world, with real precedents of hosting companies successfully rejecting government requests for data without full and legal paperwork.

Ghost is much written about in these parts – and may well be the future home of this blog.

The move isn’t just about the political situation – it’s driven by a hosting partnership with Digital Ocean – but it’s interesting to note nonetheless.

Gen Xers – or, at least, those of us born before 1985 – have a responsibility, according to an interesting Quartz piece about Michael Harris:

Being in this situation puts us in a privileged position.”If we’re the last people in history to know life before the internet, we are also the only ones who will ever speak, as it were, both languages. We are the only fluent translators of Before and After.”

Harris is the author of The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection, which is my (digital) pile of books to read next.

Mobile not snails

Possibly the most depressing paragraph I’ve read in a long time:

Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of digital Aron Pilhofer said “mobile has snuck up” on publishers and it is a platform that they “have only recently started to take seriously.”

While I understand that many of them were burnt by the WAP era of phones, where people desperately tried to persuade us that this was the future of the internet – and it very clearly wasn’t – there’s little excuse for not realising by 2010 that the iPhone and Android were transformative mobile experiences that were rapidly building traffic share. This is the web all over again – publishers miss a transformation, and struggle to catch up.

We keep getting attacked by the snails

The original sin of mobile

If there’s an original sin of mobile, it was the assumption that mobile was what people did when they were away from their desks. I can’t count the number of meetings or workshops where I’ve been confronted by that idea. And it was always false, it’s just becoming ever more provably so.

But, for a while, it completely distracted corporate decision makers, who did most of their reading on desktop screens, and whose sense of the mobile internet was defined by their corporate BlackBerry – a status symbol for many that blinded them to the revolution their less prestigious staff were experiencing.

Now, of course, most are aware that that BlackBerry is in pretty serious trouble, and that the mobile web is closing in on – or exceeding – 50% of publisher site traffic. We’re in a mobile-dominant world. They can’t ignore it any more.

And, indeed, finally, some publishers are taking the transition really seriously:

Starting Monday, The New York Times will temporarily bar employees inside its Manhattan headquarters from accessing the desktop homepage in an effort to emphasize the importance of mobile devices.

Excellent move – force staff who’ve got too accustomed to sitting at their desk at their desktop computer to experience the site as the majority (or close to it) of their users do.

Buzzfeed competes for your precious notification attention

The importance of the mobile web is without question; what remains more open to challenge is the role of mobile apps in news. Buzzfeed are taking a serious punt at making an app that works – but are relying heavily on notifications to make that vision come true. One of the two buttons on the app’s home screen is devoted to configuring them:

Buzzfeed news

This addresses the major issue of news apps to date: nobody bloody opens them. We install them, play with them, and then forget about them. We just go back to getting our news via social networks instead.

Because the Buzzfeed app really encourages you to go look at the Notification settings, turn them on, and choose the news you want (in a pretty US-centric way right now), it has a fair chance of actually holding people’s attention. The trick will be in creating the right frequency and interest level within those notifications to keep people coming back to the app without annoying them enough that they uninstall it.

This is a nuance that many publishers will probably miss – it’s not just being on a device that matters, it’s finding a way of competing with the video apps and the games and the social media apps to actually spend some time open and in use. And that’s a tough fight. Notifications are the next platform – and the battle for news attention will probably be fought on them.

Martin Belam on the reasons for his latest post:

And having just sat through an event where one of the questions was a worry that knowing something about SEO or writing for social risks “losing the craft” of journalism, I thought it was worth drawing attention to Richard’s words.

That idea of “losing the craft” of journalism is just fascinating to me, because it’s something I encounter so often. The root of it is about the complete absence of any detailed feedback on the reaction to a single story published in print. We never truly knew who read what (and believe me, wether they mean to or not, people lie and lie and lie in market research). Thus, we’ve come to rely on our instincts for our sense of news.

The problem with that is journalism is not art for art’s sake – it’s a public service. It exists to inform people about… stuff.

(I wanted to use a more precise word there, but given how BIG journalism is, and how much it covers, “stuff” seems more appropriate.)

We now have a feedback mechanism to explore how our work is being received, thanks to the sort of analytics we can get online. And that means we can improve that work in pretty close to real time so it finds a larger audience. That’s not losing the craft of journalism, that’s improving it.

Why be a crafter when you can be a master crafter?

Journalism requires an audience. If you have a good story, using the sort of techniques Richard Beech talks about help it find an audience. And if your story isn’t worth finding an audience for – why the bloody hell are you writing it?

140 on the top

A significant move from Twitter:

Currently, users have a 140 character limit for both tweets and direct messages, but in July Twitter will be removing that limitation from direct messages. The company has announced the new change, along with an updated API for developers. By announcing it early, and providing documentation for developers, the company hopes that when they launch the feature in July all apps will be ready to support it.

Here comes Twitter’s serious play for a stake in the messaging space – as long as whomever replaces Dick Costolo still sees that as a strategy.

Do ifttt

Paul Bradshaw reminds us that IFTTT is the natural inheritor of Yahoo Pipes’s mantle:

The proposition was a clear one: if you’re having to anything more than once, get IFTTT to do it for you. Cross-posting from WordPress to Facebook? Automate it. Saving all the tweets using a particular hashtag? Automate it.

And that chimes nicely with one key message from yesterday’s Digital Editors Network:

But it’s also worth remembering that, just like Pipes, IFTTT is a free service which is a potential single point of failure in your future workflows…