Oh, the delights of sitting at the media desks, with the hard-wired Ethernet connections:
A LeWeb session on drones, curated by Mr Robert Scoble.
Robert loosely puts drones in three categories:
- Toys - and other things you'll chase your cat with
- Professional drones - made to carry cameras and other payloads.
- B2B drones - soil analysers for farmers, architectural drones…
What Amazon's doing is interesting - but I don't think that people will be delivering things to your home with then any time soon. They're dangerous, and they will be regulated.
Edwin Van Ruymbeke, Bionic Bird
Birds are light - and making a functional bionic bird required waiting until the weight of motors came down to make it feasible to fly. They're using the sorts of motors that allow phones to vibrate. And in the meantime, computer power and metals have got cheaper and lighter.
The Bionic Bird's charger is an egg. You charge the egg, and the bird recharges from that.
€100 for the Bionic Bird - and you can order it now.
Christian Sanz, Skycatch
The Skycatch drone is designed to be used continuously, with a "landing station" that the drop homes in on, switches the battery pack (which also holds the storage) and gets back in their air. The "tractor" beam is a microwave signal that guides the drone back.
This is useful for monitoring construction sites, for example, allowing them to speed up construction. They work like Uber - you identify the area you want done, and three hours later you get a map.
A lot of early autopilots were designed for hobbyists, who did;t mind rebuilding drones that much. For a commercial business they have to be much better - they use a lot of noise detection to double check directions.
It costs $1000s to lease one per month, along with the fully autonomous ground station. Their biggest data is in acquiring data for people, though.
Henri Seyoux, Parrot
The Parrot Bebop is not really a drone - it's poetry. When you are a child, you like video games where you can be a hero. In real life, not so much. But can we bring you something like that?
It's fun and easy to fly, with an unique camera. It's designed to work with your smartphone or tablet. It has no moving parts, and can shoot HD images. And you can now use it as VR. It's officially a toy, and while it might hurt you when it hits you, it won't cut you.
Eric Cheng, DJI
The DJI Inspire 1 is essentially a flying camera. It has indoor stabilisation, an integrated camera which shoots 4k, and wireless streaming of HD video. The problem with using land cameras on drones is that you can't control them in the air the way you can a specially designed one.
It shifts configuration in the air, and shows remarkable video stability in the air, even when swinging around. It can fly at up to around 50mph. Without GPS you can get up to 70mph - but you have to be a very competent pilot to make that work.
They use propriety Lightbridge wireless tech to talk to the drones, so your smartphone retains full connectivity to the cloud.
IN the US you can fly up to 400 feet - and they're banned in national parks. Parrot works within the guidelines for toys - which are rigorous and stop the drones becomes too dangerous. They're light, with flexible blades. In Switzerland, for example, you can fly them pretty much anywhere.
They need to regulated and treated like any tool. A hammer is a very dangerous weapon, but most people have one. Users need to be aware of flight space - flying one into an airport will be a big problem.
There are three issues here:
Some countries are very heavily regulated - you need to be a pilot to fly any size of drone, for example. Some safety issues can be addressed in software - but there's open source software that will allow you to circumvent those sort of safety protections. We need a standard protocol for communicating with drones.
A lot of drones are vulnerable to weather. DJIs drones have sensors that will ground the fleet in dangerous weather conditions. Everyone wants reasonable, risk-based legislations. Everyone's taking steps towards that, but it's taking time.
People are working on "following" drone, where they'll follow a person or object with a device attached to them. It's a big challenge right now - it's too easy for the probe to end up following into a tree.
Liveblogged notes from Matthias Lüfkens' talk at LeWeb 2014
There are now hundreds of accounts of political leaders and foreign ministers on Twitter. Very few world leaders actually do the tweeting themselves. Those that do are normally in northern Europe, on the shores of the Baltic Sea - the Estonian President, and the Finnish Prime Minister, for example. The president of Malaysia is very good at selfies - which are far more engaging than the traditional handshake shots:
My selfie with President Obama ! pic.twitter.com/mr94wZtmuA— Mohd Najib Tun Razak (@NajibRazak) April 27, 2014
Foreign ministers - in Europe in particular - will use Twitter to make concessions. They @reply each other, they follow each other, and it appears that they direct message each other. Laurent Fabius is the best connected minister at the moment - but it's his team doing it. Kudos to them, as they're reaching out to other leaders.
In the last year we've seen the rise of Twitter diplomacy - people attempting to use Twitter to gain influence. It's becoming a digital battleground. How did the Russians respond to western allies using #unitedforukraine? They co-opted the hashtag.
In September things turned belligerent with NATO tweeting pictures of Russian soldiers in Ukraine, with a mocking response from Russian accounts. #RussiainvededUkraine led to the most retweeted tweet from the Ukraine government.
Some of the behaviour is trolling. Thomas Hendrik Ilves gets heavy trolling. The Latvian foreign minster came out on Twitter:
I proudly announce I'am gay... Good luck all of you...— Edgars Rinkēvičs (@edgarsrinkevics) November 6, 2014
Most response were supportive, but one Russian one mocked. We've come perilously close to declarations of war on Twitter - and we're clearly seeing political posturing.
The age of Twitter diplomacy is here.
You can follow Matthias's digital diplomacy work on Twitter:
Burston-Marstler has a Twiplomacy site
What does truly disruptive innovation look like? The opening session of LeWeb 2014's third and final day set out to explore that in series of talks. Here's some liveblogged notes:
Brian Solis - Innovation as an ecosystem
What is possible with disruption when you look beyond a product or a service? What happens when the world adapts to you, rather than you adapting to the world? At the heart of it is doing something better, making your world better than it was before.
In his conversations with companies and people, Brian sees too much incrementalism - steady little pushes forwards all the time. True innovation changes everything around it. True innovation - and true disruption - starts by questioning everything.
Here's two examples of people doing exactly that.
Marcus Weller - Skully
In 2011 Weller was on his way to an appointment in Barcelona on his motorbike. He looked at a street sign, and by the time he looked back at the road he was crashing into a smart car. If he'd had a "floating" map in front of him in his helmet, it wouldn't have happened. He looked for it, couldn't find it, so set out to build it himself.
Two big challenges:
- Make it visible in bright light
- Only show what the rider needs, when they need it.
Riders are generally doing head checks of their environment all the time. This brings some of those pieces of information directly to them. Riding is a highly cognitively loaded task. They want to reduce that load by providing sensory awareness, without intruding too much on the driver's consciousness, and thus distracting them from the road.
Their IndieGoGo campaign hit $1m in 48 hours.
Helmets had been foam and shells for 40 years - how could they move it on from something that protects your head when you have an accident to something that stops you having that accident? One company is starting to produce Skully-ready bikes, which will project their telemetry into the helmet - no need for drivers to refocus to get that information. One less chance of crashing.
Down the line, the helmet could be part of a network that will prevent smart, self-driving cars from driving into motorbikes. But, right now, they're concentrating on shipping in time… The current helmet design is powered by a nine-hour battery, but they're working on an integrated turbine to charge it as it goes.
I've had the odd problem at LeWeb before - like getting stranded at the venue, with little choice but to walk back to my hotel. Yesterday, this happened:
I was perturbed, to say the least. I was hoping the rest of the shoe would hold together long enough for me to get to the shops and acquire a new pair. Obviously, I tweeted about this tragedy:
@adders contact concierge (at) leweb (dot) co (seriously!) Thx, James— LeWeb (@leweb) December 9, 2014
LeWeb has a concierge? Who knew? Well, clearly the social media team. Probably the VIPs as well. But I'd never encountered him before. Still, it was worth a try, surely? I e-mailed, and then called after a prompt from LeWeb on Twitter, and a charming French chap turned up - and took my shoe away. And that left me like this:
Now, I was really nervous. I had visions of myself hopping to the Metro, hopping through the streets of Paris, suffering gallic disdain for my strange British ways. But no, he came back. And my shoes were fixed:
I think I can safely say I've never been so glad to see a Frenchman in my life. So, three cheers for the LeWeb concierge. He heeled me:
Tim Berners-Lee invented the web. Staggering as it might seem, one person is responsible for the whole industry that has arisen around his technology. When did he know he had created something special? For the first three years there were ten times the number of hits on his web server every month compared to the last month. There was no magic point where it stopped or started - it was growing logarithmically. And we're still not there. Only a minority of the planet has access still.
Why did he create the web? To solve communications problems at CERN. All their computers had their own operating systems and their own documentation systems. There was a huge heterogeneity of systems, and to find information you had to go from computer to computer. He thought it would be neat to build something that his team could use to share information - and which a student could use when they came in, and solved a problem, They could leave that solution woven into the web. When they went away the information would stay. Most people just read the web - when it becomes a read/write mechanism, when you blog, when you edit Wikipedia, it becomes interesting.
HTML was designed to look like STML. HTTP was designed to look like STMP - so engineers could recognise it and implement it. If he'd started from scratch, he might have done it differently - but that's not the way things work.
Native apps are boring. Like paper.
When you design a platform without an attitude about what's carried on it, you see these explosions, as you did with the internet, and then the web. If you just take your magazine and put it into an app, it's boring. You lose my passion, my enthusiasm, and my tweets. You lose the clicks. Every piece in a web app has an URL - we can link to it, it can become part of the discussion. If it's a native app - it's boring. It's like paper. Sometimes they do it right - even in native apps - with an URL for everything.
There's a huge amount of frustration out there in people who have put a huge amount of information into a social network, that they can't take with them elsewhere. If you've set up all your friends in Flickr, you can't take that to Facebook. These silos are a problem. It's back to the days of AOL and Prodigy. When Berners-Lee talked with Mark Zuckerberg they discussed the need for the data in Facebook to be available elsewhere. There are new companies emerging who will help you store you own data and share it where you want. We have to insist on net neutrality.
Laws should protect digital privacy
Should we consider privacy dead? No. When people work in groups, those groups work by exchanging information amongst itself, and nobody else. If you don't respect that right within a family, you don't respect the family. It's very silly to say that privacy is over. Cyberwar is no way to run a planet. We should have the rule of law. If people access my health data to change my insurance premiums, we need to say "no, that's illegal". I prefer a world where you say, "If I'm going to employ people, I'm not going to look at their childhood social media activity." We are building this world. Yes, we should build encryption into systems, but not because we can't change laws, or the way companies operate.
The right to access history is important. The right to be forgotten is important - if the fact you want forgotten if false. But if it's true, well, you shouldn't have the right. Here's the move we have to make: we need to move from "you can't talk about this" to "you're not allowed to use juvenile crime, or crime committed over ten years ago, when you're deciding to employ him." Rules about how we use data are more important than trying to pretend things didn't happen.
We should teach everyone about coding. Not about using Microsoft Office - but about coding. Then, when they grow up and start making laws, they will understand what computers can do, not just what Office can do.
The robots are here
Artificial intelligence is coming. AI has been nailing things for decades - but once we solve a problem, we stop calling it AI. There is a mysticism out there that a stream of consciousness will be hard to do because it incorporates the "soul", but I have a horrible feeling is that it'll just be a few lines of code on top of what we already have.
He read a lot of Asimov when he was young: the Foundation Trilogy, the Robot series. When computers get the rights of human beings, it's time to pay attention. It's already happened. Fast trading companies are run by computers - and companies are giving the rights of humans under US law.
The robots are already here - and they're corporations. And you should be very, very scared.
He's paid by MIT, and his day job is director of the W3C. He tries to look at the future to make sure things hang together - and to think about what will replace the current architecture. He's also part of the Web Foundation, which tries to make sure the web serves people. He spends a lot of time pushing for open data - if you're in Government, you data should be open.
Pushing into the pixel future
Why does he keep moving forwards given all that he's done? Because we're still so not done yet. He wants his data in open standards on computers he controls - and to be able to share that with the people he wants to. This is so important in healthcare. He wants open, linked data. We have lots of content on the web - but we'll never stop fighting for it to be open. You'd be philosophically incorrect to imagine that this will ever stop. We're seeing the web moving from static documents, which is valuable, to the point where ever webpage can be programmed, and can talk to each other without going back to the server.
Over the next 25 years we'll start exporting that. Our devices will get better. Maybe one LeWeb we'll just cover the auditorium with pixels. Soon there will be pixels everywhere that are smaller than you can see, and you'll be able to access the web everywhere.
Think of the societal implications of what you build. Think at how the web can be better at breaking down barriers. Social networks could introduce you to similar people - in a different country, or a different language.
- Ben Huh, Cheezburger
- Michael J. Wolf, Activate
- Frédéric Filloux, Groupe Les Echos
- Host: Cedric Ingrand, Podcaster & resident geek at LCI/TF1
The revenue challenge
Frédéric Filloux: This will be the first year in six years we make a profit. The overall circulation of the title will be the highest for 10 years, with digital being 25% of that. The readership is shifting, though. It went from print to the web, and now from the web to mobile. Mobile is 30% of the readership now, and they expect it to be 50% by the end of the year. Right now they need two digital subscribers to compensate for one print subscriber loss.
Michael Wolf: Everyone is watching more video. The major providers are finding new outlets for that. Shows won't just be on TV, they'll be on Netflix and Amazon streaming, They're finding new places.
Ben Huh: Old media has a very difficult constraint - it needs revenue to survive. For us, revenue just extends our runway. It gives us more time to experiment with new formats.
MW: It's not about investment - it's about the user. Frozen is the fifth highest motion picture ever. Someone like Katy Perry still draws a tremendous amount of interest.
BH: Newspapers still sell advertising better than us. Rates from older media are significantly larger than from new media.
FF: the split between high audience, low yield media and the low audience, high yield media has never been greater. But these new businesses are valued far higher than traditional businesses.
MW: Mobile gives readers more opportunities to look for news. People are looking at weather, Facebook, news…
FF: But the revenue for mobile is going to be only 20% of the web. The deflation keeps going.
When Ben Huh founded his company - he bought a bunch of cat photos. Yes, he acquired I Can Has Cheezburger? He created the company, bought the website and closed funding in just 45 days. Since then they've launched and experimented endlessly. Their mission statement is to make people laugh for a few moments.
But how do you win the content game in the long term?
The medium is the message
For Huh, the format is the message. The format is the kind of content that exists within your device. It's these formats - pioneered and owned by other companies often - that make things interesting. The reason your phone looks the way it does, is because a bunch of people got together in the 90s to create the widescreen TV format. Formats can have unexpected effects.
In the past, each vertical had its formats: print had books, magazine and newspapers. Those safe silos are gone. Now we have vertical competition - your Kindle isn't just about reading - it will read to you. That's audio.
Connections through content
Social media has made it easier for us to send content across the internet. The only way to connect with others online is with content - we are what we expose to others. The creation of beautiful and funny content has been driving media for the last five years.
We spend 112 hours awake a week. We spend 80 hours a week consuming media. How much of your visual space is filled with pixels? There are more and more screens in our lives. The longer we live the more pixels we will encounter.
Every time the content market fragments, as it does when new devices emerge, there's a new chance for a new company - or a new format - to grab market share. That's why media is so exciting right now.
Old formats do not go away - had a till receipt recently? That's a scroll. Old formats just end up in niches. New formats are born all the time. The people who created media for old formats are woefully bad at creating it for a new format. Yet, we need more than just gaming skills to make VR work - we need the storytelling skills of old media. How do we bring these together?
We are now entering a world where physical objects can be treated as media, thanks to 3D printing. Cats have evolved from bad ass ferocious animals, to cute, friendly meme vectors. It's not what you might expect from evolution…
The old stories are over
Old stories had beginnings, middles and ends. Online, we go straight to the punchline. How do we learn to tell these new stories. Creativity is not a blank canvas. Constraints and formats that force you to work within a box drives creativity, because you know the limits. Three window jokes aren't an internet format - they're the triptych of religious art. We derive new formats from old.
Cheeseburger wants to own short form humour. They want formats that are simple, that don't make you work too hard, because we are all what we share.
Work has become pretty unpleasant for a lot of people, says Evernote founder Phil Libin. Many companies are stepping forwards to try and solve that. When iOS7 came out there was a movement away from skeuomorphic design - where we replicated physical ideas digitally.
We're still doing that. We don't need files, desktops and slides - but we haven't questioned that for 30 years. It's not quite the death of office apps - but PowerPoint is a lot of what's wrong in the world today. It's turned everything into a pitch - and that's not what every meeting should be. Meetings shouldn't be just about boring people until they give in. They should be discussions.
It's not great for the presenter either - you have to take the work you've already done and boil it down. Word is good for writing things you're going to print out. 10 years ago, 80% of what I wrote got printed out. It's less than 1/10th of 1% these days.
His solution? Turn Evernote into a workspace. Communicating becomes part of the writing. The research, communication and writing can all live in the same place. You have the work, the meeting and the context all at the same time.
Augmented intelligence, not artificial intelligence
There's a lot of companies working in making you smarter. Some are taking the parent child, where the tech does the work for you and pats you on the head like a child. Option B is the CEO with an assistant. And Option C is making you into a superhero, with powers to do everything.
Phil doesn't want to be a child, or have an assistant - he wants to feel like he has superpowers. So, Evernote has a single-minded focus on building this supplementary brain that gives us those powers. Competition is good because it drive you harder, and there's plenty of it in this space. But Libin thinks no-one is taking the "make big companies feel smaller" approach.
The partnership with the Wall Street Journal is not about giving you a new place for reading it - it's about informing you as you prepare work. If you're writing in Word, you won't get the heads-up that there's been a breaking news story that changes your context for that work.
The LinkedIn link allows you to connect information about people even as you're mentioning them in notes.
One phase for all work
Evernote is trying to do away with the discreet "research, work, present" phases. The app will allow you to do it all - and stop you doing things that will make a bad presentation. It's not necessarily for the same situation as presenting at LeWeb - it's about having something on screen when you're meeting with 10 people.
Focusing Evernote on this idea of a new way of working is how they feel that they can have the biggest impact on the world.