Newspaper Website Built on Blog Software

Adam Tinworth
Adam Tinworth

Trinity Mirror’s new local site is a blog.:

Trinity Mirror’s Buckinghamshire Advertiser has relaunched its web site.
It’s very cleanly designed. But there’s something significant that is unusual about it — it’s a blog. The front page is three recent stories presented in reverse-chronological order, with each one allowing comments. There’s a list of categories, RSS feeds, and even a tag cloud. Each new upload of a story pings Technorati.

In fact, it’s powered by Movable Type. Another piece of proof that the best blogging platforms are fundamentally lightweight, efficient content management solutions.

Image for the day: picture me stroking my (non-existent) goatee, going “veeeery interesting”.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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