A trade journal of a still-emerging field, written by Adam Tinworth.

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It’s frankly embarrassing when you work all of a three day week, yet are knackered at the end of it. Yet, that’s how I feel as the end of my truncated week in Sutton’s infamous brown towers drawn to its close.
RBI East Grinstead cafe
Stuff that’s been foremost in my brain over the last few days:

  • You can’t over-emphasise the idea of community when telling journalists about blogging. And never mind how much you bang on about it, they’ll settle on comments as the community first, rather than understanding that this means interacting with other bloggers.
  • There’s no good reason that the same contact-building skills journalists use in the physical world can’t work in the virtual world. It just involves creating the right synaptic path between the two ideas in the hack’s head.
  • Your offline reputation counts for very little in the online world. You start building your credentials from scratch again.
  • Blogs are often a slow build. They can take months to find their audience – often six months or more. This is hard for journalists used to tens of thousands of readers every week. Of course, they’ve never has any way of telling how many of those purchasers actually read their finely-crafted prose…
  • The best way to get loads of traffic is to start an argument about which is better: dogs or cats?

And that’s me signing out from RBI HQ for the week.

There’s been loads of bitching in the Mac blogging world about the new version of iMovie that arrived with iLife ’08, because it lacked the fine-grained control over the editing. Well, I beg to differ. I was in rural Suffolk at the weekend, and attended the Halesworth Antiques Fair. I edited down the footage I shot and had it on YouTube in a matter of minutes:

And that’s a good thing to me. The point of most (but not all) web video is speed, rather than high-quality results. So yay Apple for iMovie ’08, and be prepared for more video from me..

Work Clinic: FacebookNatalie Cooper, who blogs on The Work Clinic, one of our HR-related blogs, was interviewed on BBC radio last week about Facebook. Like so many internet phenomena, it’s reached the level of conciousness amongst the general people that IT managers are starting to run around setting up systems to monitor usage, or even ban the site completely.

Natalie’s position, like so many others, is “carefully restrict and monitor”.

However, I can’t help feeling that all of these decisions are based on a fundamental misunderstanding of what and how Facebook can be used. For me, it’s as much a work tool (keeping up with contacts within this whole web 2.0/online communities shebang) as it is a personal fun tool. Yet all the discussions I’m seeing in the more mainstream media are based on the assumption that Facebook activity is purely for personal fun. And I think that’s a poor assumption to make.

And even if people aren’t using it for any business purpose, surely existing management policies come into play? If it’s distracting people so much that they don’t perform as needed, then that needs to be handled like any management issue. Just because a problem is rooted in technology, it doesn’t mean it needs a technological solution, especially where people management is concerned.

Things I’ve been meaning to link for a while: