Time For Journalists To Get Crazy

Mindy McAdams has written a brilliant post over on Teaching Online Journalism. Anyone who is involved in modern journalism should read it:

So here’s an insane, heretical idea for change. The goal is to make everyone in your community start talking about your newspaper and your Web site. You want people asking all their friends and co-workers, “Did you read x this morning?” and “Did you see y on the Web site this afternoon?” You want a woman coming home from work to say to her stay-at-home dad/husband, “I have to show you this thing on the Beacon’s Web site!” You want her to say that even before she asks, “What’s for dinner, honey?”
That’s your goal. How do you get there?

And she has plenty of suggestions on how to remake journalism quickly.