One Way To Sell Magazines

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I've just watched a 2 minute advert, and enjoyed it...
I'm not sure whether to congratulate GQ on their viral marketing and to thank Adam for pointing me to the video, or be quite upset that one of my friends is now a puppet for the advertising industry.
We're bombarded with adverts every day, I don't think we need friends saying 'have you watched this one yet'? Instead of trying to inure ourselves to the onslaught of brainwashing, are we now deliberately tuning in?
Madness.

Adam Tinworth

But it was entertaining to watch whether or not you buy the mag, wasn't it?

I linked it because it was entertaining - as I would non-commercial material. It's up to you if it influences you to buy or not. It didn't make a difference to me. I'm an Esquire man...

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