Due to family issues, I'll be taking a short break from this blog.
See you in a week or two.
Due to family issues, I'll be taking a short break from this blog.
See you in a week or two.
Continue reading Why Media Gets Community Wrong.
You can find the Seesmic Plugin for Movable Type at the MT Plugins Directory.
As of the time of writing, I'm the top 23rd Plurker in London. But what, I hear you ask, is Plurk? Well, it's an interesting cross between Twitter and a forum. It has the same philosophy of short posts, but instead of a rolling stream of updates, Plurks from my friends are presented in a timeline:
Continue reading Plurk: 3 Week Verdict on MicroBlogging Service.
3. Must enjoy technology. These days, the tools of digital media are (or should be) easy to learn. Your community manager will understand -- and be able to adapt quickly to -- upgrades in tools. She or he also might suggest new tools, and will learn new tools pretty quickly.Meanwhile Howard Owens shares some tips for newspaper people new to community management. I like this one:
Participate. When a reader posts incorrect information, offer up a correction or clarification. When a reader posts an assertion that would benefit from factual support, ask for it. When someone makes a statement that reminds you of an interesting quote or event that didn't make your story, leave your own comment about it. Your participation not only makes the conversation more interesting, and keeps people coming back, it gives you credibility when it comes time to play cop.One day I'll figure out why that one is so hard for journalists. And then I'll become a consultant and make a fortune... :)
In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there.
All that time you're lavishing on your web site's front page? Only a quarter of your visitors are using it. And that number is shrinking every day.