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A trade journal of a still-emerging field, written by Adam Tinworth.

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I’ve always assumed that, by nature of being from niche B2B titles, our blogs were significantly less popular than those from national newspapers. And then I saw a story on journalism.co.uk reporting on The Times’ blogs and their traffic figures. Here’s the graph:

Times Blogs StatsBased on those figures, and comparing month-for-month, our best blogs would sit comfortably amongst the middle of them.

I feel much better now. 

In many ways, I think Shane’s following post hits the nail more accurately on the head:

This seems to be a change in direction for a blogosphere. Instead of bloggers trying to reach the elite on their own, they are now selling into bigger entities, bringing their audience and hoping to gain from being part of a larger whole.

This is a win-win equation much of the time. When we brought Flightblogger into the Flight Global stable, we gained the traffic and skills of a great blogger, and he gained the resources and brand name of a long-established publisher to back him up. And more to the point, we gained a great example of just how powerful, how journalistic and how traffic-generating great MSM-backed blogging can be. 
I really hope that in the coming months we’ll finally see the blogging versus journalism meme die, and we’ll start to see the true fruits of the great symbiosis between a profession and a style of publishing that the meeting of the two entails.
Time to get some work done. :)