How Many People Create Online?

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CMS Wire has picked up on Gartner's new classification of online community participants. It's still essentially the 80/20 rule, but the 20 are broken down into three groups:

Gartner: Community Participants
Interesting how small they still perceive the creator part being. This suggests to me that there's still a role for the professional, in creating genuine original content which people congregate around. But it's worth journalists remembering that a "3 in 100" creator proportion suggests that there's a whole lot more competition for attention than the "1 to several thousand" print era...


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This page contains a single entry by Adam Tinworth published on August 25, 2008 9:23 AM.

Magazines: A Premium Product was the previous entry in this blog.

Losing Battles and Other Journalists' Clichés is the next entry in this blog.

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