Getting Social at Web 2.0 Expo Berlin

Many publishing businesses are heavily involved with the events business too, and I find the growing use of the web to support conferences before they occur increasingly fascinating. In a blog post earlier in the week, Janetti Chon outline the online initiatives they're using to support Web 2.0 Expo Berlin this year. 

There's a social network for the event at Crowdvine. I first saw these springing up for conferences last year, and they're a really excellent way of identifying in advance contacts who will be at the event. Here's my profile in the network.

There's a whole series of satellite events around the conference (not unlike the ones you see at our party conferences in the UK, I suppose), including a BarCamp, which are being gathered together under the banner of Berlin Web Week. 

And then there's the blogger outreach programme, of which I am a part. That's why I have a handy-dandy discount code for Web 2.0 Expo Berlin, that you can use to save 35% off the registration price. Just use the code webeu08gr9 when you register. I'd really like to get some blogger outreach going with some of RBI's events, so I'm finding my participation in the programme an educational experience...