This is interesting:
This is interesting:
So much for the idea that businesses should be using Facebook-like news feeds. Auntie Beeb thinks we should be using Facebook itself:
And while more work-specific systems, such as LinkedIn or bespoke in-house software tended to be used for work matters, the likes of Facebook, Bebo and MySpace still had a place, said Peter Bradwell, a Demos researcher and the report’s author.
“Banning Facebook and the like goes against the grain of how people want to interact. Often people are friends with colleagues through these networks and it is how some develop their relationships.”
Of course, as one would expect, this is a horribly shallow rendering of a much more complex report, which you can snag from the Demos site.
Image by TomRaven via Flickr
I’ve had my head down for the last few days, catching up on things after my sojourn in Berlin. And in the meantime, things are beginning to look distinctly rocky, aren’t they? Not only has the Christian Science Monitor become the first US national newspaper to abandon daily print publication, but Newsweek has financial problems and so does the New York Times. And there’s plenty more bad news.
Nothing like a little tabloid scare story to start your Tuesday.
Where does one get a digital hoodie? Do they offer iPhone integration?
Leisa Reichelt – Drupal.org redesign
How do you design for a large Open Source Community? That was the problem Leisa Reichelt
faced when commissioned to do the redesign of the Drupal.org site.
“You can’t do it behind closed doors,” she said, “and you need to give
the community a say in what they consider their home.”
built a form in Google Apps, to solicit community members who would
give feedback during the design process. Wireframes were crowd-sourced
on Flickr. They monitor Twitter for the “drupal” keyword.
In the end, they have something like 12,000 opinions, but Leisa suggested that you don’t need to respond to them all.
“You look at the themes,” she said “and you give feedback generally, to show that they are being listened to. “
Rafi Haladjian of Violet
believe that currently we keep data in a “fishbowl”, concentrated in a
single space in our homes, usually the PC. The remaining stuff is dumb
going to push forwards with connected objects by launching the mir:ror
– an RFID-reading mirror that can talk to your computer. For example,
waving your Oyster card overit will make your commputer immediatly
show you travel conditions. You’ll be able to buy RFID tags and add
them to your own objects and choose what they do.
wasn’t very good at giving compelling examples of why things should be
connected to the internet – but boy, he believes they should be.
Who owns this data? That’s a key question in a data-driven world.
within a company, drawing together shouldn’t be complicated – there’s
no rocket science in Facebook, for example. It’s built of pre-existing
elements whose technological basis is well-known.
step is to think about the company directory. “I’ve never worked in a
company that didn’t have a director,” he said. “Groupings have existed
since the year dot.” company directories have gone from being
hand-created to electronically created, and can become living tools,
with the right amount of metadata…
At the basis of the idea of
using social tools in the enterprise is the notion that communication
can be captured as a persistent archive, tagged with rich metadata and
“If we make everything we say a data object, and we can share and move it around,” he says. “It becomes valuable.”
if I understood what JP was saying, imagine taking the sort of data you
get in your Facebook newsfeed, and seeing it for work – the meetings
people are arranging, the conversations they’re having the places
you’re going. “Embedding that into my workflow is what makes it
“They push the traditional business software out to the edge of the network, because they are so powerful,” he said.
Key things to address:
Power has shifted from institutions to communities of individuals. The network enables this.
Customers are now part of the product – the most important part. This is part of the network effects – a platform is more valuable the more people
who use it. Build a potent network effect, you win. Use open APIs to
But the biggest problem is changing our thinking – we need to unlearn our thinking about where the value is.
You need to reimagine your products and services for the 2.0 era, but there are significant hurdles to overcome:
Poor old e-mail, it’s taking a right old beating at this conference. In fact, one speaker has given it up entirely. Luis Suarez isn’t from a hipster startup, though. He works for IBM. Nine months ago, he decided that e-mail was making everyone else productive but not him. So he decided not to use it any more.
And IBM is a e-mail driven company – and a distributed one. He works for IBM Netherlands, he works from Gran Canaria, and reports to the US. That’s a modern business.
There were two reactions from his colleagues:
• You’ll be sacked in 2 weeks.
• Finally, somebody with the balls to tell the company to not use e-mail.
Nine months later, he still hasn’t been sacked. He’s down to 20 to 30 e-mails a week now, mainly calendering e-mails. Instead, he’s mainly using social software, to prove the point.
E-mail is locked, private and prone to the power games of the CC and the BCC, he suggests. Social software is more transparent, because most of your activities happen in public, or semi-public spaces. Suarez wanted to make his working practices more transparent, and that’s important in the current situation.
The result? He’s more in control of how he works. He no longer fights the corporation on e-mail. He hangs out with his communities, getting the job done. Adoption of social software happens within communities.
“‘m more passionate about what I do, because I have a stronger feeling of community,” he says.
The 2 to 3 hours a day people spend on e-mail he’s spending in social tools with colleagues or customers. With customers, it’s Facebook and Twitter, for example.
“You guys need to be the ones challenging [the corporate culture],” he told the Web 2.0 Expo crowd. “Go where your communities are – and work with them. E-mail doesn’t give you trust, social tools do. “