October 2008 Archives

Image by TomRaven via Flickr
Nothing like a little tabloid scare story to start your Tuesday.Where does one get a digital hoodie? Do they offer iPhone integration?
A quick write-up of my notes from the Wednesday keynotes at Web 2.0 Expo in Berlin. I've already covered Suw Charman-Anderson's keynote about e-mail on The Social Enterprise.
Saul Kline, Index Ventures
Saul Kiline gave us a quick, harsh dose of reality. "The weather looks pretty terrible," he suggested. "The Valley is downbeat."
Startups are "fighting an imaginary war, with a product but no money or customers".
Good companies can be started in hard times. Microsoft and Apple started in the 75/76 depression. Even now, the Dow Jones is four times higher than when Apple and Microsoft were started. Most of the great tech companies started in downturns.
However, there is a market out there. The time we spend online has changed radically in the last few years. Social sites have more minutes per visitor then the big three, even if the Microsoft/Yahoo/Google trio are slightly ahead in total numbers.
And there's help: there are lots of free resources to help startups
BUT we are facing a recession. Capital will not be backing people with good PowerPoints, but people who know what they are doing. Angels will retreat and there will be a focus on professional investing.
Key advice:
- Don't panic
- Bootstrap like crazy
- Make products people want
- Cut your costs.
- Get to break even as soon as you can.
- The stalker aspect of some social sites can be off-putting
- Women not putting themselves forward for jobs even in environments that would seem to be female-orientated.

"There are times when markets are prepared to give entrepreneurs ridiculous money and times when their refusals are ridiculous," he said.- There are distinct differences in national character which you need to take into account as you spread. The Germans use Fon to save money, the Japanese see it as an altruistic act.
- It's essential to have a great team supporting him. He has an inability to do just one thing.
- Sometimes, though, he just burns out and takes two year vacations - particularly after downturns. I believe the phrase "lucky git" applies.
- The concept of a salesman is really bad in Europe, but we all need to be one. Product design is the other part.
- Digg: human recommendation
- Techmeme: algorithmic analysis for linking behaviour of A-list bloggers.
Proposition: there's too much information to handle- Provides user personalisation and recommendation engine.
- Works on news to retail sites.
- It works cross-domain - content from the long-tail. OpenId to sign in.
- Plugin - doesn't need publisher co-operation (but they would like it).
- Always find your doppelganger - or someone different.
- Essentially it stalks your web travels, and suggests other places based on similar users.
Social network / community tools - Social action projects in first phase
- Getting idea out (magazine tools)
- Network (collab tools)
- Fundraising opps and voluntary support
- Amazee camp (/camp) - join 150 get free pro, online help desk. Not back office person, CEO doing it! Professor Project Pete weekly updates.
- Bucket - money!
- Cute vid:
Startup Ignite from Amazee on Vimeo.
First on stage were hosts Brady Forrest of O'Reilly Media and Jennifer Pahlka of TechWeb. The hosts admitted that last year's venue wasn't up to scratch, and that they hoped this one would be better.
Brady, in particular, thanked everyone for coming during this crunch time. He suggested that lightweight web apps like the ones discussed at this conference would be more important in harsh economic times.
And so, Tim O'Reilly takes the stage...
So, is Web 2.0 Web 2.Over, as Dan Lyons suggested in a recent column?
Of course not, but "we need to think about where we're going".
Cheap, easy venture capital isn't there, so some start-ups may survive by being very basic in their operating costs - like sleeping under the desk. "Me too" startups will fail.
We're not in an investment bubble, but a reality bubble. We're in harsh times with financial, environmental and political crises all around us. "And our best and brightest are working on things like this..." (He shows us a Throw a Sheep Facebook app and iBeer for the iPhone. Sure, GPS and the like will make fantastic applications, but still...
Discipline in business for things like this - it's called scenario planning.
Worst case, middle, best. Reality was so much worse than they predicted in the case of oil drilling equipment in the 80s. A loophole was closed and the marlet went to hell.
So you need to get companies thinking about extreme examples.
Robust strategy 1: Work on stuff that matters! We need innovate thinking, rather than yet another social network.
Pascal's Wager: if you believe in God and you're worried about going to hell, you'll live a good life. If there's no God, you've lived a good life. It's a better bet. The modern version is assume the worst, and we'll make better choices.
- witness.org - providing recording equipment to people documenting human rights abuses.
- Using Google Earth to track illegal deforestation in Brazil
- Biblioburro - carries books around the area he came from.
- WiFi access
- Venue is roomy and easy to navigate, and very well lit
- Lots of chance encounters in the corridors
- Great media centre with power sockets
However, I'm also using this as a springboard for a new project within the day job, which I'll fill you guys in on tomorrow. In the meantime, here's some Berlin scenes I grabbed with my Flip Mino earlier:
Arrival in Berlin from Adam Tinworth on Vimeo.
So far, so good. The taxi drivers are far more competent that their Parisian counterparts (the first taxi driver I used in Paris for Le Web last year took me to the wrong part of the city...), the city looks beautiful in the autumn sunshine and I'm only 10 minutes walk from the conference venue. But what about the hotel?
What are small, incremental steps one can make to fuel change in their media organization? (Yes, we'd all like to swing in our newsroom, lay some boot heels on chests, hoist the black flag and change everything by the end of business on Monday -- but the reality is, that ain't happening unless you have a couple buckets of cash to buy a paper of your choice and a rusty sabre.) So what are some realistic, real-world examples of free (or cheap) ways you can help fuel change at your newsroom?
- Stop defining people by outputs. If you call a man a feature writer, he will write features. If you can a woman a news editor, she will edit news. Start defining people by either working methods, or by topic specialities. That de-couples their job from a particular style of journalism and opens the way for more experimentation.
- Get out of the office. You have a laptop and a mobile phone. That's all you need to do journalism. Get out there, amongst your readers and your market, and talk, network, record and report. We spend too much time talking to our colleagues and not enough to our contacts. The first technological shift journalism has been through - the arrival of computers - tied us to our desks. The second shift - the pervasive internet - should free us from them once more.
- Experiment Cheaply. You can but a Flip Mino for a little over £100. A digital compact for less than that will produce perfectly adequate pictures for the web. Open Source blogging software like Movable Type or WordPress can be had for free. Many web tools like Flickr or CoverItLive can be used for free. Resist the corporate tendency to invest heavily and only spend serious money when the case is proven.
If you're still wavering about attending, you can check out the Web 2.0 Expo Blog for running updates about what's happening at the show (and doesn't the venue look lovely?), and the main site has an updated list of events around the show, including a number of unofficial ones.
And if you've just made a last minute decision to go (rather than a last minute decision to actually book things, like me....), remember that you can bag a 35% discount by registering using the code webeu08gr9.
Martin Couzins of Travel Weekly from Adam Tinworth on Vimeo.
Stuart Clarke of Flighglobal on Video from Adam Tinworth on Vimeo.
Flip Mino Test 2 from Adam Tinworth on Vimeo.
Flip Mino Test One from Adam Tinworth on Vimeo.

Furiously blogging on an internal blog, so posting here is likely to be light.
More details on journalism.co.uk and Press Gazette, and my colleague Andrew has something to say about it, too.
So, I've finally arrived at the AoP Summit, to find largely disgruntled people. No WiFi, no power points, aak content... I can't help wondering if that's down to the nature of the people I chat to - Twittering, web-focused, social networking folks. So why are they in the audience, and not on the stage? Good question.However, Geoff Ramsey of eMarketer is busy combating the post-lunch lull with a face full of stays about the decline of print media, and the prospects of the internet through the current credit crunch.
Now, it's all ad-focused, but as that's where most if us still make our revenue, that's important. Around 6% of companies are lokling at Virtual Worlds. But it's not a mass Market medium, with only 500 people per week in most location in Second Life.
So Search takes the majority of ad revenue, but can traditional media startvto steal that back as they redefine themselves digitally?
Ramsey is big on video. He likes big stats on YouTube, and people watching full shows. But advertising is only about 2% of ad spend. Set to grow massively? Oh, yes, says Ramsey. Why? You can measure it, you can target it, you can share it.
Social networks? 30% of Internet users are frequent visitors. 70% of teenagers, though.
So, recommendations from friends arevthr most trusted marketing message. But how do you tap into that? Users aren't interested in ads in social networks. Over half never click on the ads.
Four principles:
1. Look, listen, lounge and learn.
2. Partner
3. Embed
4. Provide tools for sharing.
