So, today’s my last day in the office this year. I’ll write more about the ups and downs of the editorial development effort here at RBI during my OM&HB review of the year next week, but I have to say, this has been the single hardest year of my working life.
What I have learnt since Wednesday:
Being smug about not catching the various bugs that have been flying around your office and family is a good way of generating enough hubris that karma feels the need to take you outside for a good kicking.
And yes, I’m feeling a wee bit better, thanks.
Pinpoints where media goes wrong with Twitter
New version of the best blog posting software on Windows
Great post from Lee Bryant at Headshift looking at the evolutionary pressures around Web 2.0 tools in the workplace:
What I really like about the consumer Web 2.0 world is the fact that it has given us an amazing experimental laboratory for new tools and communication techniques. It has produced a Cambrian explosion of start ups, tools, features and buzzwords, each of which has evolved very quickly through exposure to rapid feedback at scale. Conversely, in the enterprise tools space, users are of secondary importance and therefore there are few evolutionary pressures that can improve the generally poor quality tools and systems that IT departments force on the business. This is starting to change as more and more senior people ask why their children have access to more effective tools on their home PCs than they have access to in the office.
Time to be proactive in providing stuff, before the CEO comes asking some hard questions…
Line of Business implementations not only experience growth, but greater success. According to this year’s McKinsey survey on Building the Web 2.0 Enterprise, IT-driven implementations had 60% user dissatisfaction, whereas LoB-driven had 74% satisfaction. Part of this is vendor selection, but LoB implementations have greater engagement and adoption. I believe the best approach is to partner LoB with IT, what I once called middlespace, for the benefits of top down and bottom up adoption.
However, at least one group is finding that wikis are slow to catch on internally…
John Welsh, of United Business Media has a list of 15 reasons that B2B media should survive the transition to digital. I like 11 and 12 particularly:
11. Clients know they must move their marketing online. They, like the media, are just struggling with the cultural changes necessary.
12. B2B sales teams have a relationship with clients that allows them to mentor them as they learn about digital together.
Everone else republished it, so I might as well don my sheep disguise and go eat some grass:
Ah-ha. Social advertising. I wondered what the buzzword was going to be…
More WIN from my feeds. Ross Mayfield has been posting about the different styles of relationship between users that various web tools promote. One post had this wee gem:
Consider a 1.0 community feature, Forums. Forums are topic-centric instead of people-centric. There isn’t the notion of following people, or leveraging the social network as a filter. You have to sift through what everyone is saying regardless of who they are, which I find tremendously inefficient. This also means that if someone is truly obnoxious you can’t unsubscribe from them.
Now, forums are beginning to evolve away from those roots, by grafting social-network-esque features onto their platforms, so the role of forums is not really the point. The point is that the shift from Web 1.0 to Web 2.0 was the shift from topic-focus to person-focus. That’s why blogs lead the charge – they are a transition technology, in that they’re still (usually) topic-focused, but that the person writing the blog is as important as the topic and often more so.