I've just reread Paul Conley's superb post on the future of B2B (business to business) magazine publishing. It's an excellent, thoughtful piece of work, and I think much of what he says will apply just as much to the UK as the US.
So much so, in fact, that I've just registered fromb2btobandb.com in preparation for the implosion of the industry and my inevitable move from B2B to running a B&B in Devon...
(And on Monday, I might just post a more useful response to his discussion points.)
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So much so, in fact, that I've just registered fromb2btobandb.com in preparation for the implosion of the industry and my inevitable move from B2B to running a B&B in Devon...
(And on Monday, I might just post a more useful response to his discussion points.)
I'm not convinced that it is all doom and gloom for the business to business magazine publishing sector. I might be wrong.
I'm convinced that it isn't. It's just going to be a struggle to make the transition.
I did a case study recently on b2b publishing. I don't think it's doomed, at least based on my research. B2B publishers should embrace the idea of transiting the business to multiple platforms including going digital and offering new services. Many publishing firms have proved their success in the transition to a more service-oriented organization by moving up in the value chain.