June 2009 Archives
June 30, 2009
Now, I'm not talking ownership in the traditional "who owns the copyright" sense - because in most cases it's pretty clear that the employer does. I'm talking about the feeling that most good bloggers I know have that the blog is theirs - their space, hosted by them.
Certainly we've found that group blogs rarely work, unless the team has a close-knit identity and a clue about blogging already (and I must acknowledge the recent work of Stacey and her team in disproving my previous mantra that group blogs don't work at RBI). And, in contrast, bloggers who feel a strong sense of ownership of their blog, and shape it with their own personality and enthusiasm reap the traffic and engagement rewards for the company.
Amusing, especially for long-term journalists.
Not so much a review, as a counter-argument to some of the key points behind Anderson's arguments about free.
A suggestion that the internet is so dispruptive as a technology that newspapers can't survive.
And another one jumps on the "give permission to link" bandwagon. The comments are well worth following.
This is astonishing - a judge seriously suggesting the banning of linking without the link recipient's consent. Complete misunderstanding of the web...
June 29, 2009
June 27, 2009
June 24, 2009
And this one on the window itself:
I think touch to focus is the single most impressive feature of the iPhone 3GS. It's a beautifully simple way of giving you focus and exposure control without introducing a host of buttons and menus. And in terms of grabbing photos quickly in the field, it's exceptionally easy and intuative.
The camera's low light performance still won't win any awards, and 3 megapixels is low by most standards, but for quick, easy fodder for online reporting, it's pretty darn handy.
June 22, 2009
Quite impressive, for a phone. If I had a Flip Mino rather than a Flip Mino HD, it would be right to feel rather threatened right now.
(Anyone interested in the Olympics site might find this blog an interesting read.)
June 20, 2009
I'm finding it hard to articulate quite why, possibly because it's an emotional and tactile decision as much as a rational one. The weekend papers evoke the lazy, quiet Sundays of my youth, and the big pages and big pictures are somehow more engrossing than the iPhone screen.
But is this just nostalgia, a transitory state only inhabited by those of us old enough to have grown up in the pre-Internet age?
June 18, 2009
But if you want to know what I, personally, think, here it is:
A useful reality check about monetising pure community activity. With top-notch added snark.
June 17, 2009
Ah, the fuss around Digital Britain is growing, isn't it? And I don't just mean the report - I mean how Britain looks in a digital future. Events like a judge giving The Times approval to reveal the identity of an anonymous police blogger, or evidence being given to select committees seem to be marking battle lines between traditional media and the new breed of small, passionate upstarts.
I quite liked these posts written in reponse which give a glimpse into what the media future might actually look like. 853 cites existing south east London sites that need nurturing more than the traditional model:
There's already a variety of different types of community site - greenwich.co.uk has cash backing while volunteer-run Brockley Central has evolved quickly from its beginnings as a local blog. The daddies of them all are Brixton's Urban 75 - run for love - and London SE1, which also incorporates a print version of its local news site. These are what need nurturing, not the busted flushes based far from the areas they claim to serve. All have varying elements of local news, but all have the same stated commitment to their patches.
And Rick Waghorn covers some basic facts of new publishing in a marvellously entertaining rant:
Last time I looked, I had some c35,000 uniques, on average visiting three-and-a-half times a month and when they did, average 'engagement' time was the better part of seven minutes. Varied, by month; by the team's performance - January, when the transfer window opens, we have an absolute ball...
As will the football section of any 'ThisIsSomething' site... big, sticky content delivered online to a passionate, niche audience.
And once unbundled from the broad and damning brushstroke delivered by Ms Enders, those people deliver the kind of demographics advertisers like. I've got the British Army signed up on a 12-month deal; cos our core audience is 16-30 males. Bingo.
There's no rule that says the media that emerges from this transformative phase we're going through has to look anything like the media we have now.
Clay Shirky's thoughts, available on the TED Blog, are worth considering:
I'm sure that for the majority of the country, events in Iran are not of grave interest, even if those desperate for CNN's Iran info couldn't get access to it. That push model of one message for all is an incredibly crappy way of linking supply and demand. CNN has the same problem this decade that Time magazine had last decade. They simultaneously want to appeal to middle America and leading influencers. Reaching multiple audiences is increasingly difficult. The people who are hungry for info on events of global significance are used to instinctively switching on CNN. But they are realizng that that reflex doesn't serve them very well anymore, and that can't be good for CNN.And it's worth checking out Richard Sambrook's analysis, too:
Social media can be a huge benefit in news coverage - not least it was one of the few ways for people in Iran to communicate with the west. But mediation by people who understand the story and don't have a particular agenda to advance is still needed to get a grasp of what has, and hasn't, actually happened and a measured sense of proportion. What was evident on Twitter this weekend was the accelerating effects of a continuous news cycle and appetite. Just as 24 hour news channels must stay on air with some kind of coverage, social media is even hungrier. And noise fills the void when events or facts can't.So. We know that people involved in breaking news can report in real time, from the ground of a major event. They don't need the mediation of journalists to spread their experience. And we know that people with access to those reports are reshaping their expectations of news organisations in the light of it. And we know that waiting hours before you respond to this is not going to meet audience expectations. So, what value can journalists bring to this situation? Ignoring it just isn't an option.
But Twitter client development is moving even faster than mobile platform development, with a new version of Tweetdeck for desktops and a brand, sparkling new iPhone version realeased this morning. Tweetdeck is many people's preferred Twitter app on the desktop, if only for it's ability to create groups and then view multiple different stream at once. It's major weakness has been the fact that you can only manage one Twitter account in it at a time. Well, that weakness is gone with the new release. I'm now tracking both of my active Twitter accounts at the same time, and that's a huge improvement in its usability.
But there's something more significant in this release, something that ties in very closely with the iPhone release: the launch of the Tweetdeck account. Signing up for a free account within the app allows your column states to be synced between different devices. This means that, in theory, you should be able to open the app on your work PC, your home Mac or your iPhone - and see exactly the same set of columns. This ability to maintain perfect synchronisation states could give the app a huge advantage over clients like Seesmic Desktop - because it reduces the imput you need to keep everything working the way you like. At the moment, it appears that only column and group states sync, rather than accounts, meaning you need to do a little set-up on each device - but after that it all works very smoothly.
June 16, 2009
June 14, 2009
- How do you get journalists to work blogging into their daily routine?
- How do you provide them with the right tools in a managed corporate IT environment?
- How do you create time for experimentation online when costs - and people - are being cut?
- How do you deal with some of the management consequences of success?
- How can you move valuable internal experience around the business quickly?
- How can you expose more people internally to the best thinking outside the business?
Yahoo! allegedly deletes a Flickr account for political activity. Thought-provoking, because of the implied limits to user-created content.
June 13, 2009
June 12, 2009
Personal opinions: digital editions are a dead end that forces a print format online uncomfortably. And this is the first ringing of the death knell
I'm not claiming to agree with all of this - but we do have some successful paywalled sites…
Brightcove talks about the way video is going - and that means mobile.
June 11, 2009
June 8, 2009
2nd panel discussion, hosted by Iwona Petruczynik of Frost & Sullivan
What is web 2.0?
Olivier Crieche: the stuff people use at home and are now starting to use at work
Zeinab Lenton: It's about sharing and community
JP: It's what the web should have been
How to implement?
JP: get on with it. Look at e-mail. How much never leaves the company - is there a better way to do that?
When it goes bad?
Dominos Pizza: reputation damaged
KFC: had to cancel a promotion because bloggers spread it too fast and it was costing them too much.
One clent of Six Apart complained about the lack of feeds in Movable Type - which are built in. The UT department just didn't understand the product.
JP: you need both benevolant dictatorship from top and bottom-up adoption. If cost if repair is same as cost of entry, you suceed. If enough people can inspect information, you can make it good. You need a pincer movement on the immune system in the middle.
OC: use it to monitor customer problems with products, so they can reach out to them.
ZL: Teaches people new behaviours with low cost of entry.
JP: Twitter is publish/subscribe. 2. Is brief. 3. Assymetric follow. 4. 31 million reasons you carry on
[Switched to iPhone due to laptop battery death - please excuse typos]
Thijs Sprangers of Krem is up, asking why we aren't talking more about LinkedIn. Krem have defined five relationship roles, and think it is important to figure out what relationship your network is serving.
Look where your audience are active already and head there. It's not only business doing this, it's politics, it's banking...
Menno Braakman up now:
Who are your target group and what us their online participation?
Objectives: Determine the goals of the community
Strategy: how will the goals change the relationship?
Technology: Then choose the right social tools, based on the above.
eg Alumni networks are a useful source of business referrals and recruitment. So they built a network for ORMIT Alumni, and connected with LinkedIn. Use the Alumni group on LinkedIn to advertise the functionality of the private group.
- 6 weeks to launch
- £4k to launch, then another £6k for a nice design later
- vBulletin for forums, Wordpress for OurIdeas - heavily customised
- You need to hide from/ignore/bribe IT, Security, Risk, Compliance, etc...
- Recognise that sharing and learning are valued
- Seek out information for yourself
- Bee a good networker
- Support others
- be inclusive
- Be sensitive to commercial boundaries
- Use tech to add value
- Consider their work/life balance.
- Turn your customers into your evangelists on Twitter
- Put real content out there, don't just market
- Engage with people
June 5, 2009
Ah, just when I though the web-first discussion was over...
June 4, 2009
you can't build a community it is either there or it's not. You know you have a community if it takes care of itselfThe rest of the summary here is worth a read.
YOU are the asset of a community and not the other way around
the best community leaders come out of the community rather than being hired or thrown in
Well worth watching all the way through.