August 2009 Archives
August 31, 2009
August 28, 2009
August 22, 2009
August 21, 2009
As newspapers across the country struggle with declining readership and advertising revenue, News Corp. executives have been meeting in recent weeks with publishers about forming a consortium that would charge for news distributed online and on portable devices -- and potentially stem the rising tide of red ink.So, it's a consortium model. And that's interesting, because it runs the risk of running afoul of cartel legislation, and because it immediatly creates a significant dividing line between the new low cost, free to air business who live and die by links and engagement and the old high cost, paid content businesses, who huddle together behind a paywall designed to protect their traditional business model.
Steve Yelvington has posted an absolute must-read entry on his blog, where he breaks down the two major types of visitors and the ways you should serve them:
The beat blog focuses on the small circle, offering speed, depth and conversation among the reporter and people with high interest in the subject matter. While regular users are the primary beneficiaries, there is a secondary benefit to the casual user: the reporter gets better at his or her job. Better leads, better feedback, better ideas can lead to more interesting journalism.
And then there's the topic page, which is what your less engaged, occasional visitor wants. Go read.
The pleasing thing is that it wasn't me that started it, as it would have been 6 months ago. The times, they are a'changing...
August 20, 2009
Good piece of analysis from danah:
Twitter - like many emergent genres of social media - is structured around networks of people interacting with people they know or find interesting. Those who are truly performing to broad audiences (e.g., "celebs", corporations, news entities, and high-profile blogger types) are consciously crafting consumable content that doesn't require actually having an intimate engagement with the person to appreciate. Yet, the vast majority of Twitter users are there to maintain social relations, keep up with friends and acquaintances, follow high-profile users, and otherwise connect. It's all about shared intimacy that is of no value to a third-party ear who doesn't know the person babbling.
Perfect for showing the sceptic that falls back on the inanity argument.
This has been said many times, and in many ways, but Dave Winer has put it very clearly, and in a way traditional publishing organisations should take to heart:
A long time ago I discovered this fundamental rule of the net -- People come back to places that send them away. Places like Google, Yahoo, Craigslist, Youtube, even Twitter. These are the mainstays. You go there to get somewhere else. Sites that try to suck you in and hold you there, no matter how cleverly, go away. While it may seem like a good approach at first, long-term it's a losing strategy.
August 19, 2009
Review of the microphone which seems popular with podcasters
August 12, 2009
- Web 2.0 is a key part of land Lease's ICT strategy, from knowledge management to recruitment.
- Martini approach to ICT - any time, any place, any where...
- Aim is to be a connected information organisation and knowledge workers
- keep it short (15 to 25 mins)
- Have a major name interview subject
- Not too frequent (once or twice a month)
- The chair is very important, because she must manage the guests
- Big City Plan / Talk
- Social media in constituancies
- NI4 driving initiatives
- 3D models
- Virtual worlds
August 11, 2009
The comments, sadly, are of the normal Comment is Free low standard, but the article is well worth a few minutes of your evening.
At present the newspaper industry is like the British army retreating on Dunkirk. As before Wapping, it asks only how many boats might there be for survivors, two titles or perhaps three? Erecting paywalls may delay the retreat, but I sense that as long as online news media are selling just information and comment, they will be vulnerable to Bailey's web attrition.
The key must be to learn the lesson of the most tightly competitive medium of all: popular music. It has cast off its enslavement to recording studios and recast itself, almost in Victorian mode, as a mass movement for live audiences. Music online is all but free. Live costs a fortune. Young people will pay more for a gig in a club than for a Led Zeppelin CD.
August 6, 2009
- Shane Richmond of The Telegraph thinks that it will be a gift to the competition
- Jeff Jarvis gave a quick, negative reaction to The Guardian
- Meanwhile, Matt Wells does a bit of contextual analysis
- Staci Kramer of Paid Content suggests that what emerges from this will be more sophisticated that "everything behind a paywall".
- Charlie Beckett does some entertaining speculation on what Murdoch's motivations are.
- Dominic Ponsford of Press Gazette seems to be alone in thinking both that this is a good thing and that it will work.
In order to stop readers from moving to the huge number of free news websites, Mr Murdoch said News Corp would simply make its content "better and differentiate it from other people".The word "simply" is doing an awful lot of work in that sentence.
August 5, 2009
Useful summary of field experience