To LiveBlog or LiveTweet? - One Man and His Blog

To LiveBlog or LiveTweet?

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I like Steve Jackson. He's a curmudgeon, but the sort of curmudgeon who makes you think. And something he's been quite curmudgeonly about recently, and about which I've come to the conclusion that he's right, is LiveTwittering. It started with a post on his own blog, decrying the pollution of his Twitter stream by hacks tweeting from a Frontline Club event. He followed this up with a post on the Media140 blog, at Dee's invitation.

It's interesting then that when its hacks running the show, and no one to edit, a different tact is taken when social media is involved.

Suddenly there is no concept of news values. Only just how many tools can we use to spread the thin story just about as thinly as possible? There is never any thought of "what is this worth?" or "is this a story?"
Just keep on spreading.

Here's the thing: Twitter is in an explosive boom phase right now, and has been since the beginning of the year. A lot of people are relatively new to it, and they're full of enthusiasm for the new medium. There's been a recurring tendency for people to assume that New Shiny Thing will do everything and replace Old Less Exciting Thing. And over time, that goes away and New Shiny thing becomes just another tool in the toolbox. Look at the recent exodus of all the tech cutting edge adopters to FriendFeed - and their subsequent return to their blogs as the hubs of their activity, with the other services surrounding and feeding that core.

And that's where I'm at.

I've been tweeting since late 2006, and I'm pretty happy with how Twitter fits into my overall publishing stream. It's an important part of it, as a quick glance at my Activity Stream will demonstrate, but it's not the be-all-and-end-all of event coverage. Here's my formula: tweet key ideas, but do your live coverage on a blog, and tweet a link to it. And that's what I've done at Web 2.0 Expo, and Le Web and NewsInnovation and numerous other events. That way, people who are interested can keep an eye on the post that's being updated, and those who aren't don't have to deal with dozens of uninteresting tweets which lack any form of useful context.

The real time web is important, and significant. But that doesn't mean that the old web, the archived, static web, isn't still of value. Twitter coverage is dispersed, and fades away as the moment passes. Archive content has real utility as reference and grist for the conversational mill in the weeks that follow. There's no harm in keeping an eye on the past and the future as we bathe in the endless flow of the now.

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Twitter (microblogging) facilitates short, instantaneous comment whereas blogging is slower and, as said above, requires more thought. So by its very nature, Twitter IS the medium for live coverage of an event. You may want to create a blog post two or three times a day with images and deep analysis, but Twitter allows tens of posts, each one of which can be sent within seconds of something happening and of course not all of them will be so well thought through.

On the other hand, Twitter should not be used for spreading dull Facebook-style status updates such as, "I'm just heading over to the conference buffet for lunch." But if you're following someone who is sending hundreds of irrelevant tweets during an event you can always 'unfollow' them and they soon get the message. Twitter is self-regulating in this regard.

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About this Entry

This page contains a single entry by Adam Tinworth published on September 15, 2009 9:15 AM.

How To Lose a Fortune in Social Media was the previous entry in this blog.

links for 2009-09-15 is the next entry in this blog.

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