Greg Hadfield, head of digital media at telegraph.co.uk:
The future is a new sort of organisation, a new sort of journalism. It's no longer about us telling, about us preaching, but engaging with communities. More individual, more stand alone.
Where does this end up? The same skills that make a journalism also make an entrepreneur - passion, vision, a sense of ownership. The connectedness of the digital age is only what society knew before - everyone is connected. We are individuals moving within society - and holding it to account.
If you don't have the passion or the curiosity, you won't survive.
Journalists have always had to think about how to get readers interested. Or sell the story, if you would prefer to put it that way. More than are given credit have also thought about and engaged with the financial end. So the need to be 'entrepreneurial' isn't that new. The extent to which it it is required may be. Which is a different thing.
The Lichfield Blog's Philip John also makes some very interesting points at http://philipjohn.co.uk/why-i-dont-think-journalists-need-business-skills/
And finally, at today's NUJ New Ways To Make Journalism Pay conference, the Camden New Journal's Eric Gordon made the point that the concept of "not for profit" has always been nonsense. It's what we do with the profit that is the thing.