March 2010 Archives
March 31, 2010
There's no doubt that the number of traditional journalism jobs is shrinking, and shrinking fast. I struggle to think of a single publishing company that hasn't had layoffs or title closures in the last few years.There is, suggests David Meerman Scott of the WebInkNow blog, an alternative:
You went to J-school to learn how to tell a story in words and images. Yes, the employers who traditionally hired your skills are shrinking fast. But there is an entirely new world out there for you to consider. Please keep an open mind about this.
I'm not talking about PR and media relations here. This isn't about writing press releases and trying to get your former colleagues to write or broadcast about you. Instead, I'm talking about creating stories as you are now, but for a corporation, government agency, nonprofit, or educational institution instead.
March 30, 2010
- Stephanie takes on two evolutions of blogging she really dislikes: blogazine-style blogs (where I agree with her) and partial posts on the front of the blog (where I disagree with some points)
- Jeff Jarvis teases out the key points in the clash between the commenteriat culture of the internet and the control mindset of journalists
- Do the new class of "miniblogs" or tumblelogs need to differentiate themselves more?
March 26, 2010
March 25, 2010
March 22, 2010
- It's built on the Salesforce.com cloud computing platform
- It's being post-moderated by the Telegraph's moderation team via user reports
- The debates will be integrated into the rest of the election coverage
- Journalists will be encouraged to "dip in and out"
- You start a debate with an idea - and the hope is that they'd be more idea-y than comment-y
- It's not aggregating activity elsewhere, but a thing unto itself. You can push debates out to Twitter in a fairly basic way.
- Will follow Telegraph's general moderation policy: nothing illegal, nothing which is a direct attack on another person
- Social software doesn't really matter - As social technology goes more mainstream, we need to focus less on the technology (and especially brand warfare) and more on the people
- Your New Community Won't Change Its Habits - A nice articulation of the key reason why your new community software won't stop people using Facebooki and its ilk.
March 18, 2010
What does business look like when everything is networked?
Jeff Dachis of the Dachis group kicked off with some interesting observation that he and he team came up with15 years ago when he founded Razorfish in New York.: everything that could be digital would be, because it makes things better, faster and cheaper.
And things have shifted that way, but there have been road bumps along the way. One major example was marketers co-opting the dotcom boom, and creating a whole lot of business that shouldn't have existed at the time.
Marketers took one way messages and tried to push them into an environment that was designed for more interactive and social communications - and he's suggesting that the same is happening to social media..
Indeed, marketers took something of a bashing in Jeff's talk. "Social media marketing is largely ineffective and incremental at best," he suggested. And it's still not very significant - only 0.5% of digital marketing spend is social media.
And thus, this is not a discussion about marketing, but social business - about using social tools to connect everybody in the chain that business involves. And, under Reed's Law, as the number of people in that network grows, so does the value of that network.
And the purpose of today is to try and address some of those issues:
How do we take an industrial/assembly line model and move it to a sharing network?
What is it about our culture that we don't want to connect and share and communicate and how can we change that?
Busy day ahead...
March 15, 2010
- danah boyd talks about the negative effects of some sites shifting approach to security
- Google invites her to come and talk to them in response
- There could be some standards-based technical solutions to the privacy problem
- And Clay Shirky talks about the benefits of sharing information. (lots for journalists to think about in there)
March 11, 2010
"Girl with a One Track Mind" blogger and author Zoe Margolis has said she is taking legal action against the Independent on Sunday after she was referred to as a "hooker" in a headline.
Despite us patiently explaining who we were and why we were there ITN's "journalist" and idiot Phil Reay-Smith went on to describe the Whingers as "die hard Phantom fans". Lawyers have been advised as this is clearly defamation of the most serious kind.
March 9, 2010
- News has become a social experience - The news business is still collective underestimating how important social news sharing is to its traffic
- But then, too much of the news media hasn't got the hang of linking, either
- And this is because they still don't comprehend the basics of blogging
- And talking of not "getting" linking - the Royal Mail has an, um, interesting policy on in-bound links
- Ars Technica starts the fight back against ad-blocking software - first with technology, then with education
- And Daring Fireball explains why partial RSS feeds aren't a useful thing to do, even if they boost page views in the short term,
How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?