Paywalls: The Experiment Begins in June

Adam Tinworth
Adam Tinworth

So, The Times and Sunday Times will be behind a paywall from June.

The theoretical arguments between the “link economy and conversation brings value” and the “content is valuable and must be paid for” camps have been iterated and reiterated to death in recent months.
Now we get to find out who’s right. Will this bring in enough money to offset the lack of traffic from social media and search? Will the newspapers lose influence? Or will is generate a new business model that destroys the idealistic theories of the web?
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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