Monetising Conversation

Adam Tinworth
Adam Tinworth

Six Apart have added an interesting feature to their Typepad hosted blogging platform. Typepad Conversations is reminiscent of Vox‘s QotD –  a daily question which people can answer as fodder for their own blogs.

The interesting thing is that some of these questions are sponsored:
[![typepadconvesations.png](https://i0.wp.com/www.onemanandhisblog.com/content/images/2010/05/typepadconvesations-thumb-350x170-1645.png?resize=350%2C170)](https://i2.wp.com/www.onemanandhisblog.com/content/images/2010/05/typepadconvesations.png)
The [Six Apart blog post](http://www.sixapart.com/blog/2010/05/announcing-typepad-conversatio.html) goes into a little more detail. I can see some purists twitching at this mixing of “the comversation” and “commerce”, but given how opt-in it is, it looks like an interesting model to me.
Here’s [a question I answered](http://adam.tinworth.org/2010/05/donate-them-to-a-good-cause-recycle-them-what-do-you-do-with-your-old-computers-and-phones.html) and the [conversation page](http://conversations.typepad.com/questions/68) for that question.
[![Reblog this post [with Zemanta]](https://i0.wp.com/www.onemanandhisblog.com/content/images/2010/05/reblog_c1.png?w=960)](http://reblog.zemanta.com/zemified/fb731a83-9eea-4ba4-948f-cfd187f9e277/ "Reblog this post [with Zemanta]")
blog platformsmonetisationsix apartTypePad

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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