I love this idea of how blog platforms could work so much better by getting rid of the "back end for posting, front end for reading" interface model that's dominated for the last decade.
This visualisation makes the point well:
Blog platform providers, get to it.
You mean there are people out there who actually think of themselves as "bloggers," who don't have the address of the posting page for their blog bookmarked and somewhere incredibly convenient so that they can put their content out on a whim? Where they don't use a service which forwards an e-mail to an address to their blog page, making posting is easy as dropping an e-mail to a friend or sending a text?
Who are these people? Find them so that we can properly beat them and discover why they are so stupid.
I'm all for making blogging as easy and streamlined as possible, but I don't think the problem is that you might have to go to a different page to post than to read. I really don't think that's the problem. I don't think that's even in the neighborhood of the problem. It may not actually be on the same planet as the problem.
This is very important. My website's content tend to be chunky articles generally between 500 - 1200 words. It's not mainly a tid-bit place or links like One Man & His Blog or The Media Blog...or the vast majority blogs in the media.
I never liked the blog format for Dirty Garnet. I don't think most of those happening by the site for the first time will bother scrolling to even the third article...yet an entire page of about ten load up with each homepage visit.
So we've a discrepancy that on the surface is deceiving in terms of data loaded relative to actual data consumed/read. It looks great when you see so many megabytes...then you realize: "Well you could easily chop off a big chunk and be closer to the bandwidth which meant something..."
That's why, probably by Christmas, Dirty Garnet will no longer be in blog format...it'll be in what I call'magazine' form like say...The Poke.
-Pete, editor at dirtygarnet.com
I think the key is in your first sentence there - this is about the spread of blogging as a tool from those who self-identify themselves as "bloggers" to those who use blogging as a tool as part of some other activity.
If you like, it's about making blogging as easy to incorporate in an organisation as e-mail. And does anyone think of themselves as an e-mailer? :-)