dConstruct is proving to be more a cultural conference rather than a design or tech one. And I don't mean cultural in the "theatre, opera, arts, daaaahling" sense. No, it's about the culture that surrounds the making of a good website. I think this has been clearest in John Gruber's talk on the auteur theory of design. His argument was simple. It was, in essence, a more positive spin on the argument agains decision-making by committee - great things, even when produced by teams, are created by one person, the person that makes the decisions. If that person is talented, the efforts of the group will tend towards his level of taste. If the decision-maker is a lowest common denominator bureaucrat, the efforts of the group will tend downwards, and will be less than the sum of the parts.
Gruber is best known, of course, for writing about a certain company, whose head closely fits that model. And he quoted Stanley Kubrick extensively, as you can see from one of the photos above. On its own, I suspect his presentation would have felt a little empty - but as the centre-point, just after lunch, of an exploration of the structure you need around building a website, it becomes essential, highlighting the element that will break or make your site. And the hardest one to change...
Simple innovation (ie.difficult) tends to come from need. I think this is why established institutions and their employees so often seem to struggle with it.
There is no shortage of need and there is also an explosion of vision-based ideas about. But what does seem to be lacking is the flexible seed fund allowing idea-led products to grow into the new businesses of journalism.
It would be interesting to know whether this tallies with the actual experience of other readers inside publishing corporates.
An example for this assertion? Whatever happened to Project Euston...
So, here's to the dreaded cultural challenge of changing human minds and behaviours. If we cannot do this, who can?