An experiment begins, Daily

Adam Tinworth
Adam Tinworth

News International’s next experiment with paid content is about to begin:

Apple and News Corp. sent out invitations to a February 2 event to unveil The Daily. The press event will include News Corps. Chairman & CEO Rupert Murdoch and Eddy Cue, Apple’s vice president of Internet Services. The duo are expected to provide all the juicy details on the iPad-based newspaper and confirm the product’s 99-cent weekly pricing.

Daily still seems like a very strange concept in the internet, publishing-on-demand age.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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