An Oatmeal gift for Tumblr

I love this kind of thing:

Giant blogging platform Tumblr has decided to adopt cartoonist Matthew “The Oatmeal” Inman’s suggestion for a “fail whale” down-time graphic, the artist said in a Twitter message this afternoon. Inman posted the image of TumblBeasts taking over the servers this afternoon and said “please oh please use it” to Tumblr. Four hours later, Inman said he’d received an email from Tumblr’s founder agreeing to use the image.

I wonder how many “traditional” media sites would have accepted a gift like this?