The man with Apple's future in his hands

Adam Tinworth
Adam Tinworth

A personal account of the new Apple CEO from a former employee:

Tim Cook is one of those rare people who stop and think before speaking. Standing in the same room with him I realized that he’s comfortable with silence as long as that silence is productive and appropriate. He’s not like other tech execs who ramble almost immediately and incoherently at any question lobbed at them, as if doing so will convince others they know everything about everything.

Fascinating. And somewhat reassuring.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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