Apple advertising, 30 years ago

Adam Tinworth
Adam Tinworth

Talking of Apple, I made a fun discovery on the way home from Like Minds last week. I stopped off at my mother-in-law’s, and helped her sort through some old family stuff. Amongst the various bits of memorabilia were these two souvenir magazines from 1981:

[![1981 Royal Wedding mags](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/10/1981-Royal-Wedding-mags-thumb-400x466-2155.jpg?resize=400%2C466)](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/10/1981-Royal-Wedding-mags.jpg)
And in the Telegraph magazine was the most wonderful advert. It was an Apple advert, for the Apple II in the pre-Macintosh days:
[![Apple advert from 1981](https://i2.wp.com/www.onemanandhisblog.com/content/images/2011/10/Apple-advert-thumb-520x696-2157.jpg?resize=520%2C696)](http://www.onemanandhisblog.com/archives/assets_c/2011/10/Apple%20advert-2157.html)
Not exactly a model of the modern, minimal Apple ad, is it?
advertisingappleold magazines
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.