Sarah Hartley, as part of her prediction that 2012 might be the year that hyperlocals come of age:
Prediction two: Location, location, location. Given that most hyperlocal activity has a geographical focus, this might sound obvious but, taking in the point above, connecting with people across many and/or all platforms requires content to have geo-locative information like never before and the technologies to achieve that are now easily/cheaply available.
Damn right. It's about time publishers of all levels started treating content like the data set it is - and that means tonnes of scrummy metadata, like geocoding, that allow us to present it in all sorts of useful, fun and surprising ways.
