Science publishing ripe for disruption?

I wonder how long scientific publishers can cling to their existing models when they're eliciting this level of active hostility from their customers:

Once I did hear about Elsevier’s behaviour, I made a conscious decision not to publish in Elsevier journals and I started to feel bad about cooperating with them in any way. I didn’t go as far as to refuse, but if, say, I was asked to join the editorial board of an Elsevier journal and wasn’t quite sure I wanted to, then the fact that it was Elsevier was enough to make my mind up. (This actually happened. I was a little cowardly and gave it as an additional reason for reluctance rather than the main reason, but I did at least mention it.) I am not knowingly on the editorial board of any Elsevier journal, and haven’t been in the past either.

Stay for the comments, if you want to see a broader range of opinions.

I've noted a surge in posts about Open Access Publishing and other alternative methods of publishing scientific research over the last fortnight - anyone know why that might be?