Sleeping Bag Marketing

Adam Tinworth
Adam Tinworth
Neat idea for attracting attention at a conference. I was steaming out of a conference session, in search of a coffee to sustain me for more liveblogging, when I came across this sight:
[![Sleeping bag](https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/05/sleeping-bag-thumb-520x211-2473.jpg?resize=520%2C211)](https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/05/sleeping-bag.jpg)
Uh, what the heck? OK, I stopped to take a photo, and while I was doing so, someone else walked up and asked her what she was doing:
![Marketing from a sleeping bag. ](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/05/sleeping-bag-marketing-thumb-520x390-2471.jpg?resize=520%2C390)
And the story became clear. She’s marketing for [deskwanted](https://www.deskwanted.com/), a site to allow people to find a better place to work than their beds. Or their sleeping bags.
Clever, attention grabbing and in line with the core idea of the site. And nicely targeted to the start-up and independent working crowd here… 
coworkingeventsfreelancersmarketingnext12
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.