June 20, 2012
Turkey: the new internet frontier?
Efe Cakarel, Founder, MUBI
A global VoD platform that I've never heard of - I'm so very parochial. But isn't everyone? As Efe points out, only 13% of global internet users in the US - and it's a steadily declining share. His business started in Palo Alto - and it's easy to think of that as the centre of the universe. But the US may not dominate the internet in 2030 - and dominating that world means understanding other countries.
Their business mashed Netflix and Groupon - one movie a day, at a much lower price point. And they decided that Turkey was the country to focus on - it's got growth of 9% right now. Forecasts show Turkey as fastest growing OECD country. Half of Turkey is less than 30 years old - and they are very social media savvy. And - to the benefit of his business - they have a healthy disregard for copyright.
So, it's time to wake up and smell the Turkish coffee.
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