Google Authorship, analytics and the personalisation of search - One Man and His Blog

« On guest blogging and Google | Home | Magazines on tablets: publishers' painful lessons »

November 14, 2012

Google Authorship, analytics and the personalisation of search

Authorship analytics in Google+

John Pozadzides of Geekbrief.tv has spotted something interesting - Google has started including authorship analytics in some people's Google+ pages

Authorship, you might recall, is the markup you can add to your webpages, that "claims" them as your work, and which can lead to them appearing in Google with your profile pic, like so: 

Authorship markup

This change means that authors now have access to the sorts of analytics that you had to be a site owner and user of webmaster tools to have before. Great news for journalists who want greater insight into the performance of their work - and a fascinating insight into how Google is incorporating social into the way it works. 

If this is rolled out universally, it's another major step in Google stepping away from the website as the core unit of the web, towards the page and its author - with authorship and author reputation a core part of how search works. 

Google's adoption of social looks like its embedding itself very deeply into its core search product. 


Share on App.net


comments powered by Disqus

Archives

Follow me on App.net

About this Entry

This page contains a single entry by Adam Tinworth published on November 14, 2012 11:38 PM.

On guest blogging and Google was the previous entry in this blog.

Magazines on tablets: publishers' painful lessons is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.