Is it worth publishing to Google Magazines yet?

Jasper Jackson:

But is Google’s content store anywhere near being a credible competitor to Apple’s Newsstand, which has had a year headstart and can tap into Apple’s customer base of more than 400 million?

Spoiler: The answer’s “no”.

It’s interesting to see how much Madhav Chinnappa, EMEA head of strategic partnerships for Google News and Magazines dodges around the issue of actual sales rather than publisher representation on the store.

As always, Android bears watching – but it’s clear that the iOS and Android ecosystems are really different right now.