Publishing guessing game of the day

Adam Tinworth
Adam Tinworth

Today’s guessing game: who wrote this?

Despite the struggles of the traditional media, there remains an insatiable desire for great reporting, entertaining content, and powerful storytelling. Facebook, Twitter, and the other Silicon Valley-based social sites are amazing distribution platforms, but user generated content alone isn’t enough to fill the hole left by the
ongoing decline of print newspapers and magazines. The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.

Answer: Jonah Peretti, Founder and CEO, BuzzFeed

Publishers aren’t learning the right lessons from Buzzfeed yet…

publishersPublishinguser generated content

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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