How to screw-up a publisher community

Adam Tinworth
Adam Tinworth

Ouch:

The organizations that have the idea for a community, spend weeks selecting a platform, months developing it, and a year before they invite anyone to participate, tend to struggle…a lot. Typically they splutter along for six months before being mercifully cancelled.

I bet anyone who’s worked in community development within any sizable publisher is wincing right now.

communitycommunity managementcommunity strategy

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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