Labour goes all broadcast on Twitter

Adam Tinworth
Adam Tinworth

It might be a good time to start culling the politicians you follow on Twitter. Buzzfeed’s Jim Waterson explains why Labour spammed its followers’ Twitter feeds:

It’s an attempt to recreate blanket broadcast-style coverage on Twitter. And if 4.5m people really did see this one tweet about energy bills then it would be an equivalent reach to the BBC’s Six O’Clock News.

I suspect we’re about to find out if people are prepared to accept politicians treating Twitter as a primarily broadcast medium. I have to say, if any group if people I followed did that, I’d unfollow the lot of them.

Nice piece of reporting by Buzzfeed.

BuzzfeedlabourPoliticsX (Twitter)

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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