What question does an innovator ask?

"Why?":

Innovators ask a ton of questions. In fact, they treat the world as a question. Managers ask ‘how’ questions — how are we going to speed that up, how are we going to stop this from happening. Innovators ask ‘why.’ They are the kid at the back of the class the teacher hates (and often, the person in the meeting the manager hates.)

A fascinating read - and that quote sums up both what makes innovators different, and why so many big companies are so bad at it.