The core difference between search and social - One Man and His Blog

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January 9, 2014

The core difference between search and social

Interesting column from John Gapper in the FT today. Here he's talking about Jonah Peretti, founder of Buzzfeed:

His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by emotion. People read all kinds of material but they mostly share stories or videos that create positive reactions, such as laughter; or actively negative ones, such as anger.

Well worth a read - even registering to read - if only to get to the final line, with which I heartily concur.

(Full disclosure: I worked on a project for the FT over the summer, alongside Neil Perkin and eConsultancy)


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This page contains a single entry by Adam Tinworth published on January 9, 2014 11:15 AM.

Food photos on Twitter: visual small talk was the previous entry in this blog.

Future gets really serious about mobile is the next entry in this blog.

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