The Embers of One Man's Day

Adam Tinworth
Adam Tinworth

What do we have here? A video promoting a piece of software called Ember, starring me (and completely scene-stolen by my daughter):

This all came about at the last TEDxBrighton. Thibault – whom I’d first met when he was working with Brilliant Noise – has recently joined Realmac, and I was singing the praises of Ember to him, as I’d recently discovered it. Would I appear in a video promoting it? Yes, I said. And promptly forgot about it.

He didn’t.

And so, a few months later, I found myself under the watchful gaze of Frit‘s lenses for a day’s filming in Brighton and here at home in Shoreham.

It was a fascinating insight into how talented filmmakers construct the narrative of a video like this. And it actually makes my life seem significantly more cool than it actually is. (Hazel is exactly that cute, though – and demands her appearance fees paid in Duplo).

All in all, a worthwhile experience, in the service of a worthwhile piece of software. It’s probably the only advert I’ll ever appear in, but I did enjoy the process.

advertsBrightonEmbersoftwarevideo

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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