Chuck a fashion model off a mountain...

The one reason I keep doing what I do for a living (whatever the hell that is, as it seems to change every few months right now...) is that new technology is enabling such different forms of storytelling and, as a natural storyteller of sorts, how can you not get all excited and want to be involved with that?

Take this video, which has been doing the rounds over the last few days:

Sure - it's an advert for GoPro cameras - but that's just fine with me, because their kit has enabled this sort of storytelling. Or, at least, made the costs involved much, much lower.

I really should get myself one...