Content, communities and the commercial property business

Adam Tinworth
Adam Tinworth

Once, long ago, when the world was dark, and I was stuck living in Lewisham, I was features editor of a magazine called Estates Gazette. We wrote about the world of commercial property, and one of the things I did was commission expert comment, including some features about property marketing and branding from one Kim Tasso.

She recently took Hazel and I to lunch (a brave thing to do with a toddler), and interviewed me in the brief gaps when my daughter was distracted by other things.

The result? Some thoughts on community development, content strategy and the commercial real estate business.

Worth a read, if you’re interested in the intersection of publishing, online community and B2B publishing amongst the professions…

commercial propertycommunitycommunity managementkim tassomarketingreal estate

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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