Verification is so very hard

Adam Tinworth
Adam Tinworth

Google Concept (not)

Take a look at this video:

Pretty clearly a concept video done by some students, right? That information’s all there, including the account name on Vimeo. Even the most cursory of verification checks would show that up.

So, it’s not like anyone would publish it as a real Google concept without doing the 60 seconds of checking needed, right?

Wrong.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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