The Press and Journal gets a metered paywall, via Piano Media

Adam Tinworth
Adam Tinworth

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News from the north: The Press and Journal is using Piano Media’s tech for a metered paywall – the first UK company to do so:

DC Thomson’s Head of Digital, Kirsten Morrison said, “After looking at the various paid content solution providers, we decided that Piano’s ‘Lite’ solution was the best fit for us. “We were very impressed by Piano’s flexibility and their integration and implementation speed.”

The Press and Journal’s website focuses on providing instant news access to users with a real-time stream of breaking news in timeline form. The website operates on a metered paywall basis offering readers access to ten free articles per month after which they must choose from one of three available subscription packages.

Interesting that metered paywalls are getting common enough to support a few off-the-shelf tech suppliers.

business modelsmonetisationpaywall techpaywallspublishing strategy

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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