The end of the shared media moment

Adam Tinworth
Adam Tinworth

Berkeley Breathed on the reaction to his return to Bloom County:

“There is no media that will allow a Charlie Brown or a Snoopy to become a universal and shared joy each morning at the same moment across the country,” Breathed continues. “Maybe the rather marked response to my character’s return is a reflection of that loss. A last gasp of a passing era.”

It’s an interesting observation – merely weeks after Apple has tried to resurrect that shared media moment with the arrival of Beats 1.

[hat-tip Matt]

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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