The costs of running Buzzfeed

Gawker claims to have got ahold of Buzzfeed’s books:

Editorial budget

• In fiscal year 2011, BuzzFeed’s editorial budget was $858,780
• In 2012, it was $4,724,608
• In 2013, it was $11,739,790
• In the first 6 months of 2014, it was $10,449,422

If accurate – it shows the remarkable speed at which the site is growing – and that it’s staying profitable despite the cost surges.

Some interesting analysis from Jean-Louis Gassée, too:

Regarding “real revenue, growing, moderate cash use,” he wrote in an email to Gawker, “the company is, as accountants say, a ‘going concern,’ it has cash to last several years. Perhaps forever, meaning some day, revenue is large enough to provide positive cash flow from operations and, voilà, you have a real, autonomous business.”