Recently in Like Minds Category
May 27, 2012
- John Rosling: is the chief executive the chief entrepreneur - an inspiring talk on being an inspring leader (and how to lead rather than manage)
- Rajeeb Dey: the path to entrepreneurship - a young, successful entrepreneur lays out how others can follow in his tracks
- JP Hamilton: good business is personal - Virgin Media's Pioneers programme is doing both social and economic good. Here's how...
- Alan Moore: a navigation guide to a better future - fantastic climax to the morning, with a clear vision for how our organisations need to chance to compete in the new era
- Peter Shankman: Forget Likes, be liked - live via Skype, Peter gave the most entertaining talk of the festival, highlighting the human in the network
- Endeavour: GoodPeople's platform for social enterprise - Anton Chernikov outlines a vision for making a communication tool to find people for social enterprises
- Neville Hobson: Take courage - Neville concludes the event with a rousing call for the courage needed to make change happen
May 25, 2012
- Russ Lidstone: Why what you do matters - Russ kicked off the "ideas festival" with a talk that played straight to the core issues of the conference, and which explores the niches in society that make targeting so important
- Shannon Springer - reflecting interconnectedness in business - Shannon gave a passionate talk, on behalf of the young people demanding more awareness of the society and environment business rests upon.
- John Richardson - 1000 hours to transform your life - John's powerful talk about the rewards (and price paid) to follow your dream and be successful
- Robert Bean - the 9½ rules of branding - A talk that's just as much about how to make a great business as a great brand.
- Panel discussion: does what you do matter? - the only session of the day that felt unsuccessful to me. You may disagree. :-)
- Meg Grogan: challenging your business from within - 1000heads takes the conference's theme to heart
- Endeavour: teaching children to problem solve in new ways - Giving children problem-solving skills for the mobile age.
- Chris Moss - solving your business challenges - Chris does problem solving and advice to audience questions live on stage
February 13, 2012
October 27, 2011
- Doing three days of liveblogging and seeing your own site's traffic drop slightly is an odd experience
- Being isolated from the traffic stats of the blog you're writing for feels like blundering around in the dark. I had no idea if my work was having any resonance with the audience whatsoever. This makes me even more determined to make sure our journalists have easy access to blog stats as soon as we can.
- Being an "official" liveblogger as opposed to a guest one changes your mindset. I felt obligated to blog every speaker session that came up, when normally I'd pick and choose to give myself a break. Instead, I ended up skipping an immersive one day and a lunch the next for a little RnR and a battery charge.
- Not having power to the seat for liveblogging is a major handicap
- I was pretty much dead to the world each evening, hiding in the hotel and hitting the sack early to prepare myself for the next day.
- This was my longest continuous period working with WordPress, and I'd nearly convinced myself to switch this blog over when database errors started cropping up intermittently. That scared me off...
- It's interesting to not the differences between what live tweeters pick up, and what my liveblogging tends to emphasise.
October 20, 2011
- The New Nature of the World - a series of talk about how we can cope and adapt to the changes technology brings.
- Is Every Company a Media Company? - a vigorous discussion on the new role of media, and exactly who counts
- A Mindset of Empowerment - three talks on how changing attitudes can change things in the real world
October 19, 2011
October 18, 2011
October 9, 2011
September 5, 2011
July 22, 2011
Those who know me are aware that, on the whole, I prefer the arrive late/ leave late approach to work. I skip the worst of the commuting, get more done befoe I leave home, and generally feel better about life. In my world, the early bird might catch the worm, but it gets grumpy and doesn't eat it because he feels a little sick.
But some things are worth getting up early for. I'm a big fan of the Like Minds events, and the idea of a business book club from them could just be tailor-made for me. And so, I dragged myself out of bed early enough to join them at The Hospital Club this morning to hear Scott Belsky talk about his book Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality.
After a rather scrummy bacon buttie and some pain au chocolat (which are pretty much worth getting out bed for, frankly), we settled down to hear him explain how the hell to get creative people to actually buckle down and deliver.
Most ideas never happen, suggested Belsky. He wishes for an idea meritocracy, where only the best survive... Don't we all? And he, like the rest of us has become convinced that ideas don't happen because they're great. That takes away the romantic notion that a great idea will come to fruition.. Most ideas never happen because of the double-edged sword of creativity. When an idea strikes, energy and excitement is high. But it subsides as you get into execution, eroded by the drudgery of project management. How do you escape the drudgery and return to the excitement? To many of us just come up with a new idea and get excited by that instead, so things never get completed.
One shouldn't understimate the gravitational force of operations, suggested Belsky. The demands of the grind take over, and the ideas never get executed. A strategic offsite gets overwhelmed by daily life. Creative people tend to be disorganised. So, getting ideas in all about defying the odds. Some teams are able to do that again and agaimn - how?
You have to overcome reactionary workflow, the endless stream of communication that can blight our lives. We're in the era of reactionary workflow, pecking away at the inboxes of our lives and trying to stay afloat. Belsky gives the example of a friend who commuted by car, and found himself a deep thinking/sacred space while driving. Then he got a new car with iPhone linkage. Goodbye non-stimulation time. Creating windows of non-stimulation where you ignore social media and e-mail inputs and focus down on the things you want to achieve can be incredibly helpful.
And you should spend time on organisation. The equation:
Creativity x Organisation = Impact
It doesn't matter how much creativity you have, if you don't invest time in organisation, you will have zero impact. For the last three years Apple, a company reknowned for creativity, has won an award for the best supply chain management. Many have speculated that COO Tim Cook is as important to the company as CEO Steve Jobs.
- Organise with a bias to action
- Go into creativity workshops and focus on the action steps
- If meetings lead to nothing actionable - replace them with an e-mail? A stand-up?
- Culture of capturing action steps.
- Surround yourself with evidence of progress
Three base types of people:
- Dreamer - something new all the time. Goes to bed happy when there are new things in the pepline
- Doer - says "no", extinguishes ideas. Goes to bed happy with nothing new in the pipeline
- Incrementalist - rotates between the two. They create too much and never scale them.
Value the team's immune system. Doers can extinguish distractions. Dreamers bring new things. Empower different people at different times based on which of these three groups they fall into.
Share your ideas liberally and allow others to comment on them. Those which garner the most reaction are probably the ones you should focus on. Chris Anderson just pushes all his ideas on his blog (both internal and external.) Is there a risk of premature sharing, and your ideas being nicked? The benefits outweigh the costs.
Fights force people to explore each other's opinion. However don't let these fights push people into apathy. When you stop exploring opinions, you stop performing.
- Don't be burdened by consensus.
- Overcome the stigma of self-marketing
- Curate because it attracts attention, and then people will listen when you have something new to say.
And he finshed on a note that I found particularly compelling: gain confidence from doubt.
"If 99% of people think you're crazy, you're either crazy or onto something. We shun people before we celebrate them. Status quo is the grease on the wheels of society."
But sometimes, status quo is another word for terminal decline...
It was a good talk, and I'm now throughly lookiong forward to diving into the book. Scott Gould has already reviewed it, and comments from the other book clubbers should start flowing over the week. Ve Interactive blogged the event, too.
October 29, 2010
How do you fuse the best of the old media and the best of the new? A communication coalition, if you will.
Brands only exist because they help consumers make buying decisions without too much brainpower. The are useful, so they work. The brain runs on a cognitive miser system, it uses more energy per ounce than any other part of your body. It wants to be spending that energy on things like who to fall in love with...
At some stage the brain needs more help than a TV ad can help with. That's where new media starts to come it. And that's fine until the biggest problem of marketing - once the brain has made up its mind, it doesn't like changing it... Learning something is much more energy expensive than practiced behaviour. Cognitive dissonance - anything that doesn't fit in to our existing belief system is reprocessed until it does.
The famous yuppie car ad?
People reprocessed it so that 2/3 didn't think he drove a BMW - the car targeted.
The mouse can be a game changer - by managing a flow of pages on a website, the brain might start changing its mind. We're researching that now, says White. People have found that being attacked online reprogrammed them - but you can retaliate by engaging. Virals are almost old media now - they're a hybrid of both.
This was spread at no cost to the advertiser, rewatched to check for cheating, and cut road deaths in London. Win.
Marketing is moving from telling people where to go, to coming along with them on the journey.
But - we've always been social. Robin Dunbar - the larger the group around you, the better your chance of survival, if you're an ape. Evolutionary speaking, Facebook is grooming. We have the evolution of mobile grooming; "scratching each other's back" - endorphins are released, and the system responds to low level repetitive actions. Joggers are addicted to those endorphins. From brain size, you can predict an animal's social grooming group; 150 for humans. Villages were around 150 people, but in cities our groups shrank to 25. Technology responded, first with soap operas for virtual friends, and then mobile phones and Facebook for real ones.
What's Mine is Yours - an amazing book. The Big New Idea: collaborative consumption. It's going to transform our lives. The Big Society is as much about Collaborative consumption as volunteering. iamcreative.org.uk - aimed at 16 to 19 years old, gathering ideas, paid for by Nokia. Like between schools, business and mentors.
If you're a creative person, and you're not doing creative mentoring, it's going to look pretty bad on your CV...
Combined into one as it was done in one go:
- Radiohead, Arcade Fire and OKGo are releasing the creativity into the wild and letting their fans curate it
- Private enterprise needs to become more of a social enterprise, and thus be more sustainable
- Sally doesn't envy the archeologists of the future, given the amount of data we're creating
- Information overload is the problems - but it's not buried. It's there.
- The Eden Project is going to start gathering people's creations around the project
- In order for curation to be strong in the future, we're going to need a strong community around our brand, so they create material to curate.
- The Big Society - it is doable, and it needs to be sold in as achievable.
- Where are the quick wins? There are life hurdles to get over. What one thing could you do?
- Gary said that the + in Creativity +Curation hasn't been talked about…