Guest blogger: Tim Relf, Farmers Weekly
Firstly, an apology.
Adam asked me, as a fellow RBI-er, to post on how technology is allowing new ways of working to emerge.
But I'd like to go off piste, because I figure he's away so won't be able to tell me off until he gets back.
What I'd like to talk about is personality - and how, in particular, blogging has allowed a lot of journalists to find theirs again.

When I began my career, personality was largely irrelevant. I - like my colleagues - was encouraged to be anonymous. It was the story that counted, not the person who happened to write it.
What mattered - and this was especially true in business journalism - was the name of the mag, not the journalist. That was what people believed in, engaged with, paid for.
With the exception of a few columnists employed to be the face of predictably polarised views, most journalists remained in the background. They got a byline if they were lucky.
Blogging has changed that. It's put the personality back into journalists who forgot they had it.
Journalists, many of whom had forgotten how to have an opinion, are now being actively encouraged to express themselves and they're relishing it. They've found a voice, and readers are loving it.
Blogs can be all sorts of things (no one seems to have nailed a conclusive definition yet), but the ones I most enjoy are those which one person writes because it's that person's preoccupations, personality and voice that comes through. Individuality counts.