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If only...

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This is how the Tweet buttons looked on this blog briefly last night:

Boosted Tweet stats
Shortly thereafter, it returned to its accustomed single-digit level. It was probably something to do with Twitter's switch to OAuth-only authentication overnight.

i wonder how many managed-IT publishing houses have all sorts of problems with people's Twitter clients stopping working this morning?

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A neat quote that encapsulates where the divide between new and social media lies:

Adriana says: "I divide between old and new media on the one hand and social media on the other hand. New media is just digitalised old media. Social media are tools like blogs, tagging, podcasts, wikis etc that facilitate communication. It is by its nature interactive and I especially like the social aspect of it."

Kristine Lowe, quoting Adriana Lukas.

I've been following Darryl of 853's blogging for years now under his various guises, and once in a while, he comes out with some absolute corkers. This has been one of those weeks.


Yes, that'll be the one that calls gays "perverted". That's worth a prize, isn't it? I wonder what Webster's Pen Shop thinks about its products being used to reward such an unpleasant little rant? It's someone else's opinion, but it's the News Shopper's choice to reward that opinion with a prize.
But what makes this even more entertaining is the response of whomever is behind the @newsshopper Twitter account, as detailed in his latest post:

@darryl1974 You are so way off with so many of the things in your blog entry, particularly regarding our website, it's impossible to begin.less than a minute ago via web


Hint: that's not the way to handle criticism.  

Update: I think this post hits the nail on the head about what journos on the News Shopper probably think is going on - and why they're wrong. Stirring up controversy like this is not good journalism. 

Buttoning Up Our Blogs

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The observant might have noticed the arrival of the new, official, Tweet button and a more compact Facebook Like button on this here blog a few days ago. I tend to use OM&HB as a testing ground for things we could roll out onto our blogs at RBI, and in that spirit, I added the buttons to one of the lower traffic Caterer blogs, just to see how it went.

As it turns out, not too bad at all:

Tweet and Like buttons on an RBI blog

Admittedly, the fact that it was a post about the mighty Pizza Burger (mmmm…Pizza Burger) probably helped.

(Aside: One of the handy things about running our blogs on Movable Type is the ease of dropping stuff like this into the templates and republishing, just changing one of the hundreds of blogs we run off the same install. Tempting and lovely though the plugin route is, it involved testing, rolling it out to the pool of servers, updating it, and warning everybody publishing blogs off the server pool that a new plugin is going in. )

Over the next couple of weeks, I'll be offering the buttons to each of our markets, and it'll be interesting to see how much effect they have, if any, on traffic volumes. Everyone seems to be using them these days, but do they really have an impact?

Judith Townend, she who has given up life at journalism.co.uk for PhDing, is running a survey around media law and online publishers/bloggers. Help academia flourish by filling it out, if you'd be so kind...

Rethinking Blog Platforms

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I love this idea of how blog platforms could work so much better by getting rid of the "back end for posting, front end for reading" interface model that's dominated for the last decade.

This visualisation makes the point well:

From dashboard to productivity
Blog platform providers, get to it. 
The BBC's Nick Robinson on the comments left on his blog:

"So I'm going to be honest with you and I've said this before and I've upset some people. I don't read the comments anything like as much as I used to because there is too much static white noise in them and not enough pure feedback. But if we could find a way of having a more thoughtful, less abusive debate via blogs I think that would be a good thing."

He's not alone in this observation - many big, high traffic blogs have abandoned comments, employed moderators, or left their comments as a bear pit, because one to many conversation doesn't scale very well. Forums have been dying under the weight of moderation problems since before blogs were first published.

This is a challenge for mainstream media companies as social media becomes a more central part of what we do, and not just a fringe activity (in fact, I'm in the process of arranging a meeting with one of our titles that is going through the early stages of this issue).

What's the solution? Community managers? User voting? Enforced registration?
Image representing Tumblr as depicted in Crunc...

Image via CrunchBase

I wrote about Tumblr a couple of weeks ago as part of a general post on the new blogging. Looks like it's starting to reach a critical mass of awareness amongst the journalism community:

My verdict?...well, our American friends across the pond are beginning to embrace it with open arms, with Newsweek and Rolling Stone both signing up to engage their readers in conversation. Will the UK be next to jump on the bandwagon? Tumblr's figures are certainly impressive
What would those figures be?

Founded by David Karp in 2007, Tumblr was created as a way for the average person to easily manage a blog without the complications inherent in a search engine-friendly application like WordPress. Think of your grandmother being able to start a blog and that gives you an idea. To date Tumblr has about 6.6 million users and apparently 25,000 new people are signing up every day.
And there's a growing resource of guides to using the site for promoting your content:

It's a content-focused social network, that makes it trivial for people to share your content around. Find people who like the sort of stuff you do, and you've found a source of traffic. 

Maybe this is where we should have been looking for the next big thing, instead of Google Wave?

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