Recently in Podcasting Category
First of all, we have a blog for MIPIM 2009 up and going, albeit in basic form. MIPIM is the huge property trade show that happens in Cannes in France annually. Popular property industry rumour suggests that it brings more money to the town than the film festival does. It'll prove a fertile ground for the EG folks to experiment with, I'm sure, but for now it's given over to two members of the industry who are riding to Cannes.
Also just launched is the first episode of the Estates Gazette podcast, produced by EGi's multimedia reporter, Helen Roxburgh, with a little help from Mr Big Biofuel Blog. It's not in iTunes yet (give us a week or so), but you can snag it from the Estates Gazette podcast site.
Oh, and one of my colleagues bought me a belated blog birthday cake:
However, the meaty stuff kicks off at around 43 minutes in, as he starts talking about the reaction of journalists to Twitter and moves onto the relationship between the web and our culture. Mach to agree with, and much to provoke thought.
You can grab it from iTunes.
Anyway, deeply tired and geeky ramblings over on the Twisted Nether Blogcast, or you can snag it in iTunes (it's episode 20).
Peter Whitehead, FT Digital Business Editor, said that they discovered over time that podcasts can't be repackaged content from the existing outlets, but something in its own right. Low quality "office chat" or high quality, radio-like atmosphere? Going for the latter, but a long way yet to go.
Trevor Dann, director of the Radio Academy: Podcasting leading the radio insustry. The FT's content is radio, delivered by podcasting. Once you include video, you lose portability — that's the great strength of radio, it's a secondary medium. You can do something else while listening to it.
Peter: not dangerous, not doing live, another channel to distribute our content. The listeners are niche audiences, but very valuable. iTunes putting FT logo on their podcasting homepage quadrupled number of downloads instantly.
Trevor: used to licensed, governed radio. The internet is a fantastic opportunity to converse abouit subjects with audiences. Radio has to be impartial. Podcasts don't. The audience won't want glorified adverts, they want authenticity.
Free vrs paid for:
At moment difficult to monetise. Will come. Might be slower than we'd like.
Time for closing drinks, I think.
While at Blogher, I was accosted by a mad Scotsman in a kilt. This was no an entirely unfamiliar experience for me. I grew up in Scotland, and have even been known to wear a kilt myself once in a while (but not for a long while).
However, this particular Scotsman forced me to talk into a microphone.
You can find the results at the Tech Conference Show, where I appear after far more interesting people, like Elise Bauer and Vanessa Fox of Google Webmaster Central.
Based on a suggestion from Neil MacLean, here the same video on iFilm:
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Oh, heaven. Oh, rapture.