Recently in Podcasting Category

My feet don't seem to have touched the ground since I started back at EG on Wednesday. Things are moving pretty quickly.

First of all, we have a blog for MIPIM 2009 up and going, albeit in basic form. MIPIM is the huge property trade show that happens in Cannes in France annually. Popular property industry rumour suggests that it brings more money to the town than the film festival does. It'll prove a fertile ground for the EG folks to experiment with, I'm sure, but for now it's given over to two members of the industry who are riding to Cannes.

Also just launched is the first episode of the Estates Gazette podcast, produced by EGi's multimedia reporter, Helen Roxburgh, with a little help from Mr Big Biofuel Blog. It's not in iTunes yet (give us a week or so), but you can snag it from the Estates Gazette podcast site.

Oh, and one of my colleagues bought me a belated blog birthday cake:

Win.

On my commute into the office this morning I listened to the Meet the Author: Stephen Fry podcast from Apple. I highly recommend it. Fry is as entertaining a raconteur as ever, and his meandering history of computers and the internet is well worth listening to.

However, the meaty stuff kicks off at around 43 minutes in, as he starts talking about the reaction of journalists to Twitter and moves onto the relationship between the web and our culture. Mach to agree with, and much to provoke thought.

You can grab it from iTunes.

Oh, heaven. Oh, rapture.

The Archers will be a podcast from Sunday.

Dumdidumdidumdidum…

Peter Whitehead, FT Digital Business Editor, said that they discovered over time that podcasts can't be repackaged content from the existing outlets, but something in its own right. Low quality "office chat" or high quality, radio-like atmosphere? Going for the latter, but a long way yet to go.

Trevor Dann, director of the Radio Academy: Podcasting leading the radio insustry. The FT's content is radio, delivered by podcasting. Once you include video, you lose portability — that's the great strength of radio, it's a secondary medium. You can do something else while listening to it.

Peter: not dangerous, not doing live, another channel to distribute our content. The listeners are niche audiences, but very valuable. iTunes putting FT logo on their podcasting homepage quadrupled number of downloads instantly.

Trevor: used to licensed, governed radio. The internet is a fantastic opportunity to converse abouit subjects with audiences. Radio has to be impartial. Podcasts don't. The audience won't want glorified adverts, they want authenticity.

Free vrs paid for:

At moment difficult to monetise. Will come. Might be slower than we'd like.

Time for closing drinks, I think.