Results tagged “twitter”

Talking of services with two tiers of users, Twitter is making life nicer for its elite “verified” users:

Quality filter allows verified users to hide tweets in notifications containing threats, offensive or abusive language, duplicate content or that are sent from suspicious accounts, similar to the old “filtered” option users had previously. The renamed feature appears to be still rolling out.

Useful for depriving trolls of some of the response they’re looking for - namely “big” names seeing their bile. But as yesterday’s online fracas shows, non-verified users get abuse, too. Just a first step there, Twitter.

[via The Next Web]

Group messages in Twitter

A big – but expected – announcement from Twitter today. Group messaging is here:

30 seconds of Twitter video

Possibly more interesting from a journalistic point of view is the fact that they're adding video natively into Twitter apps:

Our unique mobile video camera and inline editing experience lets you capture and share videos up to 30 seconds in an instant. Twitter for iPhone users will be able to upload videos from the camera roll as well (a feature that will be available on our Android app soon). Here’s more information on the new mobile video camera.

These features are being rolled out to users over the next few days. Video should get a lot of traction fast - as photos did when they were added. Group messaging? There's a lot of competition out there. Let's see if Twitter can make its offering compelling, without having to make it a separate app.

Matthias Lüfkens

Liveblogged notes from Matthias Lüfkens' talk at LeWeb 2014

There are now hundreds of accounts of political leaders and foreign ministers on Twitter. Very few world leaders actually do the tweeting themselves. Those that do are normally in northern Europe, on the shores of the Baltic Sea - the Estonian President, and the Finnish Prime Minister, for example. The president of Malaysia is very good at selfies - which are far more engaging than the traditional handshake shots:

Foreign ministers - in Europe in particular - will use Twitter to make concessions. They @reply each other, they follow each other, and it appears that they direct message each other. Laurent Fabius is the best connected minister at the moment - but it's his team doing it. Kudos to them, as they're reaching out to other leaders.

In the last year we've seen the rise of Twitter diplomacy - people attempting to use Twitter to gain influence. It's becoming a digital battleground. How did the Russians respond to western allies using #unitedforukraine? They co-opted the hashtag.

In September things turned belligerent with NATO tweeting pictures of Russian soldiers in Ukraine, with a mocking response from Russian accounts. #RussiainvededUkraine led to the most retweeted tweet from the Ukraine government.

Some of the behaviour is trolling. Thomas Hendrik Ilves gets heavy trolling. The Latvian foreign minster came out on Twitter:

Most response were supportive, but one Russian one mocked. We've come perilously close to declarations of war on Twitter - and we're clearly seeing political posturing.

The age of Twitter diplomacy is here.

Further reading

You can follow Matthias's digital diplomacy work on Twitter:

Matthias himself:

Burston-Marstler has a Twiplomacy site

"Twitter is our competition"

"Twitter is our competition, we have faced up to that reality," said Matt McAllester, Europe editor at Time.

That's a controversial start to a nice piece from Abigail at, from a Web Summit panel on journalism and social media:

Time reporters such as Moscow correspondent Simon Shuster use Twitter to discover stories that are breaking nearby and head straight there while also "triangulating other tweets" to check if the area is at risk.

"[Shuster] uses Twitter a lot to make sure that it's safe to go down a certain road and go down a certain place and talk to certain people," explained McAllester.

He added that Twitter has replaced the role of the mobile phone, once so essential in foreign reporting, allowing more immediate communication with a wider number of people.

Some interesting stuff on long form video from Vice, and the uses of Google+ (shock, horror) from Storyful.

Twitter's head of news Vivian Schiller is stepping down:

Vivian Schiller, the high-profile NBC and NPR exec whom Twitter hired to run its news unit, is leaving the company as part of a consolidation. Adam Sharp will now be in charge of both news and government at the social messaging company, as part of a larger consolidation across the media division by its new head Katie Jacobs Stanton.

Here's Schiller's own tweet about it:

There's been an interesting trend of social-savvy journalists finding their way into the social networks - think Joanna Geary at Twitter in the UK, Hannah Waldram at Instagram and Liz Heron at Facebook - but the path is clearly more rocky than you'd think. The Tumblr newsroom was an early example of that.

Hashtag Dunce, by Lord Jim

In Clay Shirky's seminal book on the effects of the internet on our culture Here Comes Everybody, he posited this:

The future presented by the internet is the mass amateurization of publishing and a switch from 'Why publish this?' to 'Why not?”

People seem to have take that to mean "hey, just go ahead". That's not what it means. At some point you need to ask yourself "Is it worth me publishing this? Is it adding anything? Am I providing something useful to someone else - or am I just promoting myself?".

If you don't do this, the chances are you are noise not signal - and people are starting to tune you out, or unfollow you. Too much noise, and you lose the right to send your signal to people.

Too many people will tweet themselves stupid this Social Media Week London, with the emphasis on stupid. Already this morning, I'm hovering over the unfollow button on a couple of people, not because they're tweeting too much, but because they're tweeting so much of zero or limited value. They're damaging my perception of who they are as people and professionals with their tweeting. That's the risk you take with thoughtless noise-making on social media

Would you be impressed if you saw someone tweeting what you're about to tweet? Or would you think them an idiot - or a relentless self-promoter with little interest in others? That's a question more people need to be asking.

Here's a tip - I'd much rather see your reaction to a speaker, or your contextualisation of their remarks, than a contextless retweeting of a paraphrased quote.

Last year's guide to live-tweeting might be useful here

Image by Lord Jim on Flickr, and used under a Creative Commons licence

Serving the Twitter Elite

The Tweet Elite


Similar to how we help businesses make advertising simple and effective on Twitter, we occasionally build features that enable these public figures — verified users — to engage more easily with the world through Twitter.

Interesting to see Twitter developing an effective Elite, with tools and services the rest of us don't have access to. The Blue Tick Elite seems to be mapping pretty closely to to existing media power structures, too. It's the big media, celebrities, and their ilk.

From disruptive to assimilated?

Half-drunk black Americano at Tom Foolery

Five recent reads you might have missed, and are well-worth your time:

It's a 24/7 social media world out there

Friends of the blog Brilliant Noise have done some research into the difference between "always on" Twitter presence and more sporadic approaches:

Always-on is a more strategic and customer-focused approach: it acknowledges that the relationship with customers is always in development and that there should always be avenues open for conversation. In comparison, a campaign-based approach is more tactical, and more geared to short-term business priorities (e.g. boost sales now!) than customer needs.

Twitter has featured the research, too.

In good Company

Company magazine takes the well trod path to online-only:

Hearst announced on Wednesday that after Company’s final issue, October 2014, goes on sale on 5 September, it will focus its efforts on targeting 16-24 year old women via the title’s website,

The major concern? That the next well-trod path is to complete closure…

A bitter tablet to swallow

Talking of digital magazines, one of the pioneers of tablet magazine design has walked away from the market:

“From my experience in working with Fast Company and other magazines, if you put a digital magazine on an iPad and you hand the iPad to somebody, you have the opportunity to make them say wow. If you expect the same person to find that magazine, pay for that magazine, and download that mag, that’s asking for a lot!” he says. “But that’s what businesses can do, put an iPad in your hands at the points of sale or a meeting room, and get your [attention]. That’s the game changer here.”

Ironically, of course, most B2B magazine companies are still locked into dingy page-turning replicas on tablets.

The next wave of LinkedIn spam

The tidal wave of LinkedIn content is coming. And they've release more details about their platform:

LinkedIn today outlined on its engineering blog a series of recent technical updates to improve distribution for new posts on its publishing platform. The three improvements include integration with the Feed-Mixer algorithm for ranking posts in LinkedIn’s member feeds, mobile notifications for first-degree connections and inclusion in daily or weekly Pulse news emails.

I still don't have access to the publishing platform - but as my contacts start pushing our more and more spammy self-promotional content through it, I'm losing interest fast.

The pulse of Wikipedia

Fascinating account of Wikipedia vandalism, correction and participation:

Now, notice: It had been eight minutes since the original wrong info had been posted, and three people had edited that sentence. But nobody had checked the facts and fixed the problem. This was the Reign of Error—the period during which I, and presumably dozens or hundreds or even thousands of other people, stumbled by and read the page. (It would be cool to have a long German word for this informational interregnum.)

He eventually finds the person who did do the correction…

Any suggestions out there of good articles we should read? Feel free to share 'em, old or new…

Twitter's UK in-house journalism expert and friend of the blog Joanna Geary has crowd-sourced a great list of 30 Twitter tools that are useful for journalists:

Some are familiar and essential, but some are brand new to me. Well worth a little time.

Liveblogging so be warned: typos, inaccuracies and vile, vile abuse of grammar and syntax ahead.

Peter Jukes: Livetweeting the Phone Hacking Trial

Peter Jukes

Peter is better known as a dramatist, but has always been interested in technology and journalism. He's fascinated by dynasties, power and corruption, as his books show. So, he started going to the pre-trial hearings on the hacking allegations.

And he realised he could tweet it. And he found it a more interesting process than writing conventional articles about it. He knew some of the things coming - but couldn't tweet them until they were told to the jury. That's contempt of court.

He built an audience rapidly - but he couldn't afford the tickets the loss of earnings from attending the trial to live-tweet the whole thing. He gave up for a few days, and there was a clamour for him to return. Someone suggested that he crowd-fund he tickets. He was initially resistant to this - despite the fact that his book has been crowd-funded. He was funded in 8 hours when he actually capitulated. Why? Because he was providing a service that people wanted.

With great crowd-funding comes great responsibility

The financial support came with emotional strings and he found he felt an enormous responsibility to his funders. He generally goes in the annex downstairs rather than the gallery, as he finds you have more freedom to work there, watching the streams, than in the gallery itself. But it's a grim, difficult environment for a writer. Over time, the trial became an incredible drama, unfolding as the trial went on. Why? Both the British justice system and the British media are on trial. That's a precarious situation.

People are following him, including court officials - and they're alert to any prejudicial statement he makes. What British journalism does is mix fact and opinion. That's a completely different situation to court reporting. If you comment, you're in contempt of court - so sticking to just the facts is an incredible discipline. Of course, you can't tweet everything. So he targets every salient fact or date - and the best of the quotes. The only editorial decisions he makes are compressing quotes.

Why did people fund him? Because he's independent - he doesn't work for any of the media organisations.

All his tweets are being archived to be made available as a searchable database on his blog after the event.

Put to the Question

Questions from the audience:

  • Did he do any media law training first? No. He wished he did. But he learnt from other journalist, and from getting it wrong.

  • He tweets from an iPad with a Logitech keyboard.

  • Did he pay tax on the crondfunded money? He needs to talk to his accountant about that...

  • What's the difference between what he does and lifestream of video or audio? How do you database or search or video? The internet is the revenge of words.

Al Brown, Vice News

Al Brown from Vice News

The most popular videos they did were the hard-hitting news and documentary work - the one about being in the middle of stories. So, they started building Vice News to focus on that, and launched about a month ago.

The documentary film-making they were doing was labelled news long before they started it calling that. They find the news cycle quite boring - and so do many of their readers. "The News" as it exists now is something you have to be plugging into all the time to understand what is going on.

They wouldn't cover the missing plane, for example, because there's nothing to film, and nothing they can add. They're quite opinionated in their reporting. They want journalists on site, saying what they see in front of them - and what it means. Henru Langston's tweets from the Ukraine racked up 20m impressions. But he followed that up with long-form work, and the camera team were using Instagram and Vine as they worked, which was followed by a documentary. That final result si something that can be looked back on in a year.

They're trying to use as many forms as possible - short form, long form. Whatever it takes to tell the story. Length isn't something they're hugely pre-occupied with. On YouTube they get people watching on average 20 minutes of video. The idea of the short video is beginning to be dispelled - because people are watching on mobile at tablets.

Money and People

He's not allowed to talk about revenue split with YouTube - but it's easier for content makers to make revenue from their own platforms than YouTube. YouTube is about audience growth for them. They have so many different ways of monetising on their own platforms, that they want to bring people there.

He's always looking for hungry young journalists with access and a desire to tell stories. There's lots of tattooed 22 year olds - and some older heads who stop everyone getting killed. They like growing their own talent. People start by writing for the, and then transition to film-making if they're interested.

Equipment? A lot of it is very conventional. They're not citizen journalists. They use phone for live streaming - and high end cameras with DoP for their serious filming. They spend quite a lot of money per minute you see on screen. What makes it feel "rough" is what they choose to show.

They're always been a counter-culture kind of brand. How will they build news? Do more of it. But they won't chase the news cycle, or cover things they don't think they have anything new to offer.

Over half of their audience arrive via social media.

They're safety compliance is pretty much that the same as traditional broadcasters. Their stuff just feels more dangerous because ether show journalists freaking out which other media outlets would cut.

I read this:

This kerfuffle at the Smáralind shopping centre near Reykjavík, Iceland, last weekend isn't because One Direction are in town. It's because of two stars from Vine, the six-second video-blogging site.

Then I did this:

Vine has been through its maturing period and is rapidly making its way into the "interesting" category...

My top 10 tweets of 2013

What can we learn from this?

  1. Mocking social media gurus is really popular
  2. Humour generally goes a long way
  3. People like shared pain - like the treatment of freelancers
  4. Liveblogging and exclusive interviews still carry value.

That's all good news, I think.

Gary Vaynerchuk

Allegedly Gary Vaynerchuk hadn't slept for two days before his talk at LeWeb. I well believe it given how rambling it was. This isn't a conventional chronological liveblog, as I've tried to gather together his thoughts into subject groups...

Go deep not wide

Everyone cares about dumb fucking data. It doesn't matter how many followers you have - it's how many that care.

If the founders of are watching: fuck you. He bought an ad from them on an e-mail newsletter that went to 2m people. He got one order. Breadth doesn't matter - depth does. Worry about open rates, about clicks.

The Secret of Snapchat

What snapchat is not about is impressions, it's about attention. Whatever you do, the number one thing you have to do is tell your story to someone on the path of making a decision. To do that, you need to get their attention.

Gary can't make something trend on Twitter any more. But he can on Snapchat - by sending thousands of message on Snapchat, by hand. He does wonder if they have any good product people left, based on how shit the last update was. Still, many of the recipients then posted the photo he sent to Twitter with the hashtag he asked them to use.

He thinks Snapchat will go one to many eventually - especially if they want to monetise. They tried with Stories - but it's shit with a shit UI. No-one has figures out how to monetise one to one yet. There might be a $20 a year app that's one to one that might work because it's such a great experience.

Snapchat is a utility to get someone's attention in a very noisy world.

The Agency Dictator

He's built an agency from 20 people to 300 in the past two years. He has no HR manager - he instills the culture through dictatorship, and choosing the hiring. They've fired some talented people because they weren't wiling to be the culture fit he needs.

The entrepreneurship bubble

Everyone wants to be an entrepreneur now. The number of Ivy League students I see thinking they're entrepreneurs, then see them crumple the first taste of adversity they get. For every Instagram, there's 5 million Instashits. We're not in a financial bubble. This is not a cycle - this is the beginning of technology eating everything in our lives. But there is a bubble of entrepreneurship.

Living in a social era

He lives his life as if he's on the record all the time. That's a decision he made the moment he had a measure of internet fame. It changes how you behave - and more people are going to think that way. We all under-estimate how much the world is actually going to change. We'll all be flabbergasted by what it becomes in the next 15 years.

The Big Social Mistakes

People use social wrong - they blast out links to elsewhere. Do your storytelling on social media. Look at the 10 hashtags that are trending and being creative around that- it's 7000% better than truing to create your own. A woman on Pinterest has an intent or an openness to buy. On Facebook she's looking to be informed. Don't give her the same photo in bot places. Stop linking your Twitter and Facebook. It doesn't fucking work.

The stream on Twitter has become so busy that people miss things. You shouldn't worry about tweeting things more than once. If you put out quality content, people will be less worried by it than seeing 10 pieces of crap content from someone else. People need escapism and entertainment. The things on the front page of your phone are the single biggest gateway to the psychology of out society.

Other stuff

  • He's a big believer in free: give, give, give and then you earn the right to ask for something.

  • 90% of people who speak give the same presentation for three years. He'd rather do all Q&As

  • If we went in a time machine and showed people bottled water - and that people paid for it, they wouldn't believe it. It took packaging and storytelling. If you can do that with water, you can do it for anything.

Guy Kawasaki and Loic Le Meur

Liveblog of Guy Kawasaki talking on stage at LeWeb 10.

A few years ago people were predicting that MySpace would be the operating system of the internet. Now Facebook is close to that. Would you really have invested in Twitter 7 years ago?

Predicting the future is impossible. If you want to leave people doubt that you're an idiot - don't predict the future, because it will leave no doubt that you're an idiot.

Guy loves the idea of bitcoin, because it isn't in the control of Goldman Sachs!

Guy on Social Media

Guy has a team helping manage his social media presence. His approach is different from most social media "experts" - it's a marketing platform for him, not a friend-building one. He's married with four children, he doesn't need any more friends. He doesn't want to be your friend. But he does want to provide you with great content.

Look at TV stations: if they provide great content 365 days a year, they get to do a telethon. If he provides great content, he gets to market stuff to. Buffer allows him to schedule things to post to all the different social networks. He reads the comments, and if there's a reply, it's him, not the team.

Guy Kawasaki at Le Web 10He repeats his tweets four times, eight hours apart. He gets four times the clicks as a result. Look at TV news: they repeat stories all the time. You can't assume people will scroll back to find your tweet. Why just four times? If Guy had a really organised mind, he could create eight links and monitor eight links. But he's probably pushing the edge even for him. He's probably breaking Twitter's ToS already... If people see his tweet twice - they've been on for 16 hours! That says more about them than him.

Guy on entrepreneurship

The most important thing an entrepreneur can do is build a prototype. Not a PowerPoint, not a Pitch. A Prototype. Most plans, forecasts and pitches are total bullshit. They all say roughly the same numbers.

The number two piece of advice? Create a product or service so great that the US industry wants to copy it. That's so different from the French version of service x.

Don't expect your customers to fill in loads of information to get access to a free service. Would you do that? No? Why would they, then? Build something you want to use. Don't go to a conference, listen to 50 year old white men tell you what to build. Create the product you want to use, and hope like hell you're not the only two people in the world who want it.

Investing is - and should be - a local phenomenon. There are so many ways we can lose money at home, why would you want to fly half way around the world to lose money? The ideal number of times you should use the world patent in a presentation is one: "we have a patent pending". Your defensibility should be your passion, your skill and your silliness to change the company to make it work. Create a company and make it scale.

There's nothing he's really looking for right now - but that doesn't stop him falling in love with products, like he did Google+:

If you fall in love - truly fall in love - you'll try to make it work. You don't say to the person "I will continue the relationship if you move to where I am". That's not love. If you're in SF and you want to invest in Paris, you encourage them to create a Delaware corporation and have an SF HQ, leaving the programmers in Paris.

Investors should be race blind, gender blond, sexuality blind and even nationality blind. Just look for a great frickin' prototype.

Twitter drives a tenth of the traffic that Facebook does to news sites. So why are journalists so obsessed with Twitter?

Well, there's a good reason:

The reason, I think, is that Twitter is simply more useful for our jobs. For better or worse, it's where news breaks today. It's also where a lot of real-time reporting happens.

And a bad one:

The fact that so many journalists are on Twitter has made Twitter incredibly professionally valuable to journalists. Tweeting your articles ensures they're seen -- and discussed, and retweeted -- within a community that includes not just your friends and peers, but the people who might hire you someday.

There's also one he doesn't mention: Facebook is harder to use than Twitter. To get maximum return from it journalistically, you have to cultivate a subscriber community, understand how the algorithm-that-replaced-Edgerank works, and be prepared to maintain a community so that your posts keep appearing in news feeds. Twitter looks broadcast-y enough that journalists can get their heads around it easily.

Still, missed opportunity...

Twitter welcomes careful curators

Twitter launches custom timelines:

Custom timelines are an entirely new type of timeline -- one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.

Looks almost like a shot across the bow of Storify. If you're using it to curate Tweets and nothing but, you can now do it natively within Twitter - and do so without replying on a third party. That said, Storify has much more power than that, as a genuine multi-platform curational tool.

Neville has created a good example of it in use.

It might be a good time to start culling the politicians you follow on Twitter. Buzzfeed's Jim Waterson explains why Labour spammed its followers' Twitter feeds:

It's an attempt to recreate blanket broadcast-style coverage on Twitter. And if 4.5m people really did see this one tweet about energy bills then it would be an equivalent reach to the BBC's Six O'Clock News.

I suspect we're about to find out if people are prepared to accept politicians treating Twitter as a primarily broadcast medium. I have to say, if any group if people I followed did that, I'd unfollow the lot of them.

Nice piece of reporting by Buzzfeed.

Big Hammer Mashable reports on a complete abuse of New York Comic Con attendees' Twitter accounts:

Fans, celebrities and press attending New York Comic Con on Thursday sent out laudatory tweets expressing excitement to be at the annual convention — or at least it looked like they did, as the tweets were published entirely without their permission or knowledge.

What's worse is that they don't even seem particularly sorry they did it:

As you may have seen yesterday, there were some posts to Twitter and Facebook issued by New York Comic Con on behalf of attendees after RFID badges were registered. This was an opt-in function after signing in, but we were probably too enthusiastic in our messaging and eagerness to spread the good word about NYCC.

As the word spreads that social media can powerfully extend the reach of events like this, I'd lay good money on further abuses like this happening.

Photo by NY Big Apple and used under a Creative Commons licence