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news:rewired - Future of the Niche - #newsrw

Hannah Waldram

Graduated from Cardiff just as the recession hit - so went home and set up Bournville Village, a local blog. Worked with Podnosh. Is now The Guardian's beat blogger in Cardiff. No office, just her and her laptop. Teamed up with mysociety to provide information which encourages civic engagement.

Kit: laptop, smartphone, handheld cameras and a gorillapod. Uses Google Reader, and Twitter trends, tags and saves in delicious. WordPress for blogging, ScribbleLive for liveblogging. Bambuser for live video, Vimeo for uploads. Just started using AudioBoo. Has a great Flickr community, and also uses TwitPic. Accesses open data sources, like mysociety, Help Me Investigate. Many Eyes and ZeeMaps aren't very user-friendly but are useful. Scribd great for letters or documents.

Philip Trippenbach

Challenged the assumption that stories are everything. They impose a false narrative with characters, plotline, etc that doesn't suit everything. People learn more when they engage with things rather than just read them - Civilization (a game) is being used to teach history. Maybe games are the future of journalism?

Kevin Anderson

The story as the atomic unit of journalism is denying us commercial opportunities. There are no easy answers - if anyone tells you that, fire them. In 2000 there was an IndyMedia guy live streaming police from a black MacBook. We're too slow to take advantage of new tools.

There's a project to publish a newspaper just using free and open source tools. That's what we need to be doing. In 2008 he ran social media coverage across America during the elections from his mobile phone. People are running a newspaper purely using free or open source tools.

However, the lack of innovation spreads further than just the newsroom. The commercial side is as bad. The FT is doing good commercial innovation in the UK - but how about the News Room - a combine newsroom and coffee shop?

Suzanne Kavanagh

She's talking about the significant changes in journalist skillsets - Core journalistic skills, surrounded by degrees of specialisation is different platforms and tools for spreading news. People need to play to their own strengths - don't try to be everything, specialise and train in what you're inclined towards.

It's no longe enough to have the core skills - you need to pick'n'mix in the digital space, too.

Basic Skills

SK: The core skills are the same, but there's also a need for basic skills, say, filming with a Flip cam

PT:  Everyone needs the ability to connect, to work together, to use collective intelligence.

KA: Not some much skillset as mindset. If I had a pound for every time I've heard "it's not my job", I'd be rich. It's the art of the possible. I can't code, but I know when an Interactive might be appropriate.

HW: Shorthand, chatting to contacts are still core to what I do. Not everyone has to learn how to use audio, but you can learn to use a Flip in 10 minutes - you turn a red button on and off.

KA: There's a disenchantment with the everyone does everything approach. Move to playing to strengths, and a multi-skilled team.

Karl Schneider from the audience: There's still an instinct to go "what shall I write about this?" That mindset needs to be broken.

General agreement that it's about choosing the appropriate medium for the story, rather than forcing the story into the medium.

Just got sucked in, when someone said that we have standards that set us apart from the amateurs. Yes, we do. And sometimes they're lower, more abusive and more exploitative than the amateurs. There's plenty of great, high principled amateurs out there.

PT: If I was (through some huge error) in a position to hire journalists, I'd ask where they blog. If they didn't, goodbye. iPhones now have 720p HD video, soon it'll be on every crappy mobile phone. There's no excuse.

KA: We take data and structure it into a particular story. There's nothing you can do with it after that. There are businesses who are built on adding back in the metadata that we take out of the story.

PT: You can convey the function basis of an activity through interaction without any narrative. That's the link with games. A game like Budget Hero - where you had to cut the deficit - could teach the situation.

Audience Member: That's not journalism: that's education. Your teaching people someone, but are you informing them? (Me: how can you teach without informing someone...?)

KA: There's a problem with the value of writing over the value of reporting, and they're not the same thing.

If you were starting today, would you join a big company, or go entrepeneurial?

SK: I'd go small and go netrepeneurual

PT: I used to think that the BBC is like an aircraft carrier, really hard to turn around. I know now it's like a planet, it creates its own gravitation effect. Your plugged into something huge and powerful, but you're a tiny part of it.

KA: I've seen it all from a tiny newspaper in Kansas to the BBC. Some of the things I want to do require a level of autonomy you can't get in a large audience. I'm an autonomy freak. WHen I joined the BBC website, I was part of a very well-funded, very collegiate start-up.

PT: It's not like that any more.

KA: Now there's just as much risk in a big company as there are in a startup.

HW: I've done both. I'm being paid to do something local for a big company.

And we're done - can I have a beer now, please?

news:rewired Interactive Graphics

Key points emerging from the Interactives session:

  • Interactive graphics need a clear defined purpose. Understand what the users can get out of it, and what makes it different from a static graphic.
  • They take time to produce, so think in terms of updating them to keep them useful over time.
  • Pick a concept that has "legs" in the first place - that won't get old fast.
  • Coders and designers are different - and you need both
  • You can use human curation of information into the interactive display to add value
  • Old content can be valuable in them - all the BBC's stories around the 2012 olympics will get new value when the Games start
  • Do you want users to "consume" or "interact"? Pick.
  • It should be a story in its own right, not an addendum to one.
  • People still mainly using Flash (despite iOS issues). Take up for Silverlight-based infographics has been awful.
  • If you don't trust the data, don't use it.
  • As you do more and more, you start developing a code library that can speed up later projects.
  • Useful tool: Freebase
  • Book recommendation: The Tiger That Isn't: Seeing Through a World of Numbers
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news:rewired - Marc Reeves keynote - #newsrw

Liveblogging highlights of a speech. Prone to inaccuracy, omission and typo

By bundling together thousands of readers with one publication, publishers deluded themselves into thinking they had a single community. On local papers,sports readers followed those oases but rarely read the rest of the paper - where the ads were. Online, that became clear as they went straight to the latest news about their team without going through the home page.

Traditional modes of ad and ed splits are outdated. Advertisers are part of the audience. It's always been about the relationship with the readers - and we deluded ourselves into thinking that it was about the content.

Other businesses are encroaching on our territory - why shouldn't we encroach on theirs?

If you want to serve a niche, get out of your comfortable journalism role and become a business person. We know our audience isn't cruising the net all day - so we concentrate on the times that they most often use the net. Mainly it's the pre-9am e-mail which drives 80% of the traffic to the story.

Marc reviews signups every day that he can, so he can monitor the audience - are some companies under-represented. They're ruthless about dumping activities that don't attract views or revenue. If they spends ages wiring on a feature that no bugger reads - they won't do that again.

Not surprisingly, the questions have started by questioning Marc's attacks on journalistic received wisdom. Can you go to companies for advertising even which you're covering them, asked one. Yes, says Marc. He doesn't use freelancers, but would if they came with a compelling business idea. He thinks national newspapers' structures cripple them and stop them making money online. He works in the heart of his readership so he's always bumping into them.

news:rewired - Involving Users in Projects #newsrw

Warning: Liveblogging - errors and typos likely

iVillage - Lulu Phongmany:

Been around for 10 years without really talking to the community about what they wanted. Very different issues drive success in message boards as opposed to content. Content seems tool-based, forums more around mutual support issues.

Food site relaunch: Editors and community managers are of equal footing in the approval process. Integrated community with content so there's no real distinction. In essence message board content is seen as no different to anything else. 285% up on page views.

The more options for participation, the better. Bake community into the whole editorial process.

Chris Taggart - OpenlyLocal

Journalists don't generally know much about anything - they aren't really interested in the subject, just the story. Fine for basic, traditional reporting. It worked because they had skills and access to information other people didn't have. And all this (cuttings libraries, directories, contacts) have been subsumed by the web. But it's still about the stories. And they can be focal points for conversations.
Your readers know more about the subject than you do. The thought of doing journalism without involving them is terrifying.

Naked Capitalism blog is a great example of journalism done with the audience.
Newspapers get blogs wrong because they're not used to having a conversation.

Paul Bradshaw - Birmingham City Uni, Help Me Investigate


Citizen journalism is a patronising and outdated term. It covers a ridiculously wide range of activities: accidental journalism, value adder, data analyst, the ear or eye of a group of friends...

Collaboration is about many groups, overlapping, and working in collaboration. A journalist is an ideal overlap point. Join the dots, make interesting connections. That's what Help Me Investigate has found in its investigations.

Help Me Investigate is essentially a project management tool for collaborative investigation.
How to get people involved: Don't ask, don't offer tokens; lead by example. Share.

news:rewired - Building Online Buzz #newsrw

Tony Curzon Price:

Master Curzon-Price - The Natural PHILOSOPHER at #newsrw on Twitpic


Job one: Unfolding Democracy. They tell the story of democracy as it expands across the web. They're funded by donations. Their agenda is to get news and analysis (quite serious) to the right audience.


Job two: Online editor of Intelligence Square - they do live and online events.


The goal is efficient distribution - the most efficient is everyone in the world consuming exactly the right piece of media. Our goal is create that. The goal of spammers is to disrupt it, the role of journalists is to create it. The Internet has made information distribution more and more efficient. It's far less likely now that you will miss an important piece of information to you.


He's giving a potted history of the Internet, from USEnet and gopher, through listservs, then forums and then search, blogs and RSS. Now we're moving beyond RSS into social distribution.

There are key hubs - for example, the Richard Dawkins forum can send an avalanche of traffic. But there's are diffuse networks, which compensate for lower traffic with higher. But the era of diffuse networks is ending. most of our time should be sent identifying the small, powerful networks. E-mail continues to be incredibly important.

Informational distribution efficiency is just getting better and better - and it's becoming less centralized, which ia bad news for search companies.

Vikki Chowney: Has split feeds for professional and personal, so people have a choice between interaction or just following the stories. Its about making it easy for people to read and share the content. One tool is AddThis, which they put on all stories. The started using Disqus comment management tool on the site earlier in the year. It makes it easier for people to strategy tracking the thread of conversation.

However, it's pointless trying to create buzz if you don't have great content. Reputation Online is in a fierce community. Traditional tools are useful: newsletters, meeting people face to face at events.


There's a limit to what one person can do. When you reach a certain size, you need to think about community manager who can track and get involved with conversations across the web.

Mike Harris, Libel Reform Campaign: Most visits come from links from communities like forums and blogs, the second group is from Twitter. People are referred to the site, people don't search for it. Even links in traditional orient media are important - but Twitter and Facebook are more important than a good Google ranking.... Stephen Fry drove nearly 2000 visits.

Social media is important: which bloggers, celebrities, people will drive the most attention? What do you want? We wanted money and signatures. We collected postcodes, and there were complaints, but we needed to prove that this wasn't just a niche campaign. Twitter and blogs make a lot of noise - but you need to work out how to translate that into action.



news:rewired: Peter Bale of Microsoft UK

Liveblogging: errors and typos likely

Peter Bale of Microsoft UK, whose building we're sitting in is kicking off the conference, and he's promised us it won't just be a product pitch.

Why are we doing this? For the audience. Within the UK audience there are many niches, some of which are very broad and deep.

He's given us some decent examples of using photo journalism and Microsoft tools like Bing maps and Photosynth to tell stories. And he's reminded us that this is a terrible time to be an average journalist hiding behind a corporate machinery.

He highlights Josh Halliday, a student journalist who has built his own brand, Jemima Kiss, Robert Andrews and Will Perrin.

More of a potted "stuff that's happening in journalism" talk than a strong agenda setter for a day on niche journalism, but a few ideas in his speech worth revisiting.


Location:A302,London,United Kingdom

news:rewired Returns

newsrewiredlogo.png
A quick plug: tickets are available for the second news:rewired event, which is focusing on niches.

Michael Targett
I was a speaker at the inaugural news:rewired event earlier in the year, and I can honestly say it was the most useful and inspirational journalism event I've been to in years. You don't get my wisdom at this particular event, but two of my talented colleagues are speaking there: my boss, Karl Schneider, and Michael Targett (right) of FlightGlobal, one of our teams that has reshaped itself most dramatically for the digital era.

Well worth the admission price, I'd say...

Weekend Coffee Reading

Lurking around in my browser tabs:

  • On Makers and Managers - good look at the tension between these two roles that should be familiar to most people in journalism
  • The Death of Tag Clouds - this has been creating some debate internally at RBI. I still like 'em, but I never thought they were a navigation tool, just a visual means of displaying the "aboutness" of the site.
  • Why Tumblr is Kicking Posterous' Ass - insightful post on the difference between an engineered website and a designed one.
  • Jeff Jarvis's Cockeyed Economics - some good economic theory around paid content in here
  • The Value of Blogging - anyone familiar with my job title knows that I'm contractually obligated to value blogging as a journalistic endeavour - but this post enumerates some of the reasons well.
  • Posterous, the iPhone and Microjournalism - great account of using the iPhone and Posterous to report from abroad using a mobile device. 
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news:rewired:reviewed

It has been a funny old week, as the lazy, journalistic cliché goes. This time last week, I was telling myself for the third afternoon in a row that I'd do my slides for news:rewired tomorrow, and now they've spent the best part of a day on the front page of SlideShare

I think that the good folks at journalism.co.uk are to be congratulated for the conference. It's the first journalism shindig I've been to where it felt like the majority of the people who are actively engaged in the front line of journalism exploration in the digital age where there, and willing to share and robustly debate their views and experiences. In short, it felt like a conference where you could learn something, and that beats the same old corporate faces giving the same old corporate presentations we see too often.



And it has most decidedly sparked some discussion. Most of it was very useful, as the compilation of links and discussion makes clear, and I'll almost certainly blog more about that in the coming days. But some of it really revealed the fractures in this industry, as it desperately tries to reshape itself.

I have a theory, which Andy alluded to in his blog post about the event (uh, Andy - might want to get the subs to check my surname there, by the way... ;-) ). Most journalists, if they loved their industry (or their job, which is not quite the same thing) have to go through the standard five stages of grief, as they deal with the changes that are happening to our profession. Many are still in denial (and Kevin made a good job of eviscerating their dismissal of all things digital), but some of the people who were there were very clearly still in the throes of anger.

In some ways, I think the citizen journalist versus "real" journalist debate that kicked off in the crowdsourcing session, moderated by The Telegraph's Kate Day, is pretty much a non-debate, as Sarah explains:

Personally, I find this an outdated debate but I fear it will go round-and-round until the idea that people can have a 'virtual life' and a 'real' one as two separate things is finally, belatedly put to rest.
That would be the move to "acceptance", of course.

I fear that we, in the mainstream media (does B2B really count as mainstream?), are somewhat to blame for this continuing conflict, though, because we have had a tendency to appropriate the name "citizen journalist" for user-generated content on our sites, rather than use it in the context it was intended - people using the tools the web provides to publish their own acts of journalism to the internet. As Martin identifies, part of the heat of the debate was in people confusing publishers using low cost (low value?) content from the audience with people choosing to publish for themselves. 

I think Jon hits the nail right on the head, when he suggests that we forget the labels, and get on with thinking about how the tools allow us to do good journalism. And I mean good journalism, not the sort of shoddy page-filling nonsense torn apart here
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What's Hot in my Feed Reader Right Now?

news:rewired fever

Not bad after 5 days...

The Dangers of Journalistic Myopia

I'm busy pulling together my normal links for the day, but this post from Fleet Street Blues in the wake of last week's conferences really needs a response:

It's all very well talking about building a social media strategy and the growing need for entrepreneurial journalism, but there are lots of journalists out there - good, hard news journalists with skills we as a profession don't want to lose - who are being left behind. So, a plea to those who were there: please don't run before the rest of us can walk. 

And that's all very sweet and lovely - but it's very, very dangerous. Because if those people who are pushing at the edges of online journalism - the spaghetti throwers, as George Brock put it - slow down and wait for the rest of the industry to catch up, we might as well just lie down in a grave and, as a profession, die now.

This is myopia. This is only seeing the traditional publishing ecosystem, and not all the new things that are competing for our audience's time and interest (and our advertisers' cash). It's not just the social media journalists and traditional journalists in this equation. It's the untold thousands, maybe millions, of people who are using these tools to publish and consume materials. We're in a huge battle for attention, and if we're not in the places where people find interesting content, if we don't understand how people are consuming content in this new publishing environment, and creating news and journalism generally in ways that match that demand, we're history.

Sorry, Fleet Street Blues, but we can't wait. 

Update: Psmith, Journalist takes on another post in similar vein

Journalism, Spaghetti and news:rewired

One of the more thought-provoking (and somewhat reassuring) speeches at news:rewired last week was George Brock's, which I live-blogged. The BBC College of Journalism have put the video online, and it's well worth a watch*.



*Yes, for those wondering. Mentioning me in a speech does boost your chances of my republishing it. ;-)

Everything I Know in 7 Slides

My presentation from news:rewired last week. I suspect it might lose something without me talking over it ;-) :

news:rewired - Journalism is Entrepreneurial

Greg Hadfield, head of digital media at telegraph.co.uk:

We've been in an era when journalists thought about the lifestyle and about being journalists, but never had to be part of the conversation about funding, about advertising and about money.

The future is a new sort of organisation, a new sort of journalism. It's no longer about us telling, about us preaching, but engaging with communities. More individual, more stand alone. 

Where does this end up? The same skills that make a journalism also make an entrepreneur - passion, vision, a sense of ownership. The connectedness of the digital age is only what society knew before - everyone is connected. We are individuals moving within society - and holding it to account. 

If you don't have the passion or the curiosity, you won't survive. 

news:rewired Making Money Dos and Don'ts

SoGlos.com - James Fryer

Launched the week of the floods in 2007. Founded by two journalists from the county. 

Do:

  1. Be great! - Niche websites work, they can capture audiences. All of our content is exclusively written by professional journalists - it's about high-quality content.
  2. Search engine optimise - 5,395 pages - 75% of traffic comes from Google.
  3. Know your market and products - make sure you know who your advertisers will be and target them with research, clear suite of products. Keep clear differentiation between ad and ed. 
  4. Establish a clear sales strategy - Either divide your role to focus on sales some of the time, or get a professional. Make the process as easy as possible - and provide great reporting. 
  5. Forge partnerships - work with radio and print. Syndicate your content in a controlled fashion - but cash is almost always better than a contra deal. 
Don't

  1. Compromise your model - stick to the plan
  2. Be afraid to stand up for yourself - lots and lots of problems with plagiarism. 25 organisations have plagiarised 200 individual infringement.
  3. Spend all your time on Twitter - make sure your social media activity is bringing you an audience and money.
  4. Rely on UGC - think this decade will see a resurgence in professional journalism
  5. Stop moving forwards - Redesign coming, iPhone app, franchise model for sites...
And this is their most popular video:

news:rewired Crowdsourcing

So, onto other people's panels, and I've plumped for the crowd-sourcing one, as I'm not local enough for the local panel and not clever enough for the data-mashing one...

The speakers have placed very heavy emphasis on the verification process, from Demotix looking at information contained within digital photos to check they were taken when and where they claimed to be, to Sky taking twitter accounts that talked about Iranian issues prior to the protests more seriously than ones that jumped on the bandwagon.

Thumbnail image for Ruth Barnett
Ruth Barnett of Sky made the point that it isn't just a question of pushing things online, but think how a journalist (dare I say curator?) can add value and analysis to it in the way that crowd-sourced information is presented. An unverified picture submitted to the Telegraph news desk is more likely to be spiked than a verified one.

Perhaps this isn't a surprise from a conference full of journalists (and hence vested interests...) but we've spent very little time talking about the mechanisms of crowd-sourcing as opposed to verification of sources. 

What incentive is there for student journalists to train and do things differently? asked one member of the audience. "They're just another source,' argued Andy Heath of Demotix. "But they're not if you call them a journalist," argued back the woman from the audience.

There's an undercurrent of hostility to the very idea of calling these contributors to crowd-sourced journalism "journalists" in any way - and that it's under-mining credibility. In answer, people are suggestion that people can become journalists for single events - one time they happen to be at the right place at the right time. 

Indeed, is the citizen journalist label being misappropriated by traditional media outlets? Are crowd-sourced opinions or contributions really citizen journalism, or is citizen journalism individuals using new technology to make a difference?

Andy Heath
Heath has just come back with a good point: that it's a spectrum, from one-off acts of journalism, through to the full-timers, but people are countering with suggestions that pay, or ethics, or training are a hard line, not a spectrum.

Kate Day from The Telegraph has suggested that these are tools you can use as part of journalism, and that those voices that feed into it are participating in the journalism.

But the tone here is of hostility: "irresponsible" "legal risk" "diluting reputation". 

The point I haven't heard raised once is that this is happening anyway, whether or not we (as the 'professional media') participate in this, and that there's a hunger for it - for the voices of real people, without the heavy filters traditional journalism processes put in the way. If we choose to ignore it, we lose attention (and influence) to other places were people can do their individual acts of journalism. 

Kate Day

Troubleshooting at news:rewired

Still in recovery mode from my panel at news:rewired. We had a small crowd, but they were very heavily engaged, which is a good thing. Lots of questions, and a massive over-run on the time, despite Judith's best efforts to keep us on time.

Troubleshooting audience at news:rewired
news:rewired
Obviously, as a participant, I'm not the best-placed to write about it, so I'll link any coverage of it later.

news:rewired Opening Sessions

George Brock, head of journalism department, City University London

George Brock has just given a rather inspirational address at the beginning of news:rewired, and I'm not just saying that because I was one of the first people he name-checked...

He speech celebrated chaos, the idea that we're in a process of massive change, and that the "spaghetti throwers", those actively promoting and exploring change, is vital. We're throwing spaghetti at the walls and seeing what sticks...

Many of our past assumptions are false. Traditional, established professional journalism is not as old, traditional or established as we think it is.

And I love some of his ideas - journalism taught on the "teaching hospital" model. Brilliant. Great agenda setting.

Kevin Marsh, BBC College of Journalism

Three key ideas while facing the practical challenges of education journalists:

One.

Journalists were suddenly expected to take on new roles and new skills that didn't exist within the BBC before. We were putting at the centre of the news offer not the bulletins but "live and continuous". The internal news agency became the flywheel of the whole operation. Blogging and podcasting became much freer. 

Our landscape is shifting - it's changing faster than we can understand it, it's changing faster than we can handle in any formal way. If you think you have the answer, you didn't understand the question.

Large organisations are changing from within - in a way that can look like chaos - but only in the way that any living organism looks chaotic. 

Two.

Two core skills: Finding checking, assessing facts and telling those facts. That duality was at the heart of his infamous e-mails about Andrew Gilligan and the Hutton enquiry. Multimedia skills do not supplant traditional journalistic skills - making contacts, findings stories, pursuing investigations, etc. 

However, he sees an anxiety amongst journalists about how much they are expected to do. A newsroom does not need to be populated exclusively by pan-media people. You need people with higher than average skills, but not everyone needs to have them all. He's making the comparison with one man media machines like Ben Hammersley

Look at what attracts you. Look at what you do well. Evaluate new skills and media - what do they add to what you do? Is it working for you? Is it delivering? If not, drop it. When you find the skills that work for you, keep innovating. Once you stop innovating, the chances are you should be moving on and looking at something else.

Blogging has done more than anything else to transform how journalists work. Nick Robinson and Robert Peston are cited as examples. Robinson has destroyed the notion that a story isn't a story until it appears on the 10 O'Clock bulletin using his blog.  It puts expertise to the front - both knowledge and authenticity. 

Three

Any skills you have are a means to an end, not an end in itself. We spend too much time talking about the applications and not about what they can do. Stay outside that bubble. 

I'm Speaking at news:rewired

newsrewiredlogo.png

I'm one of the particpants at next week's news:rewired event organised by journalism.co.uk. In fact, I'm speaking as part of a troubleshooting panel, the very panel that troubles Ben... 

I'm really looking forward to catching up with some old friend and meeting some new people at the event, and hoping that some really interesting thinking comes out of it. Here's the agenda.

In the meantime, you can enjoy my answers to five questions that Laura shot at me before the event.

Morning Coffee Reading - 6th Jan 2010

These are the perfect complement to your reflective caffeine moment today:

1

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