News Roundup: De-politicising Threads and profitable Indies Members Public

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

Adam Tinworth
Adam Tinworth
Social Media

Always fish where the audience swim Members Public

And other strained metaphors about the state of journalism.

Adam Tinworth
Adam Tinworth
audience engagement

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy
A digital publisher surfing the AI wav

AI and publishers: don't panic — yet Members Public

Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.

Adam Tinworth
Adam Tinworth
AI
A mic ready for a podcasting sesh

Podcasting news round-up Members Public

A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.

Adam Tinworth
Adam Tinworth
podcasting
Substack faces an unprecedented storm of criticism

Substack really has a Nazi problem now Members Public

In the couple of months since an Atlantic piece suggested Substack has a Nazi problem, the normally PR-savvy newsletter company has dropped the ball repeatedly. And both publishers and subscribers are quitting.

Adam Tinworth
Adam Tinworth
substack

Your top 10 posts on OM&HB in 2023 Members Public

2023 was the year of social media uncertainty, and nostalgia for publishing past. Here's which stories caught your attention.

Adam Tinworth
Adam Tinworth
OM&HB

The Festive Silence Members Public

My unplanned festive break is over. Here's what happened, and where I'm going next.

Adam Tinworth
Adam Tinworth
personal